LinkedIn has launched video for Sponsored Content and Company Pages, letting B2B marketers post ‘visually compelling stories’ to their audience on the business-focussed social network. Marketers will be able to use LinkedIn’s suite of B2B targeting capabilities available for video for Sponsored Content, to target audiences by traits including job title, seniority, company name, industry, […]
Pixalate released its annual Global Seller Trust Index for 2017 to determine the industry’s top trusted programmatic sellers. RhythmOne ranked first in the Global Seller Trust Index (GSTI) for both the US and International markets. In the US, RhythmOne received the top ranking for a record seven consecutive months (April – October), and internationally ranked […]
Domino’s has made both a live and virtual Rube Goldberg machine for a campaign to promote its Piece of the Pie Rewards program, including a mobile game that helps hungry players earn rewards. The ‘Beautifully Easy’ TV spot by Crispin Porter + Bogusky (CP+B) introduces the rewards program with a woman placing a pizza order on […]
TabMo has launched its ‘Branding To Store’ mobile advertising solution that combines for the first time the automated creation of a drive-to-store ad format with the ability to measure the real-time uplift in footfall traffic resulting from the campaign. The unique feature has been built to meet the needs of TabMo’s retail brand clients […]
Mondelēz International owned Lacta chocolate, has always been a symbol for love in Greece. Years of advertising have established it as the perfect gift to give on Valentine’s day. But in an age of obsession with technology and Artificial Intelligence, Lacta wanted to remind everyone that without love, life is tasteless and that what […]
Chinese e-commerce giant Alibaba Group Holding Ltd announced it would buy the remaining shares of Ele.me, a major platform in China’s food delivery market, as it competes with Tencent Holdings Ltd services for offline consumers. Alibaba and affiliate Ant Small & Micro Financial Services Group Co Ltd currently own approximately 43 percent of Ele.me, and the […]
Windermere Real Estate, the largest regional real estate company in the Western U.S. announced that it has launched a new automated advertising service for high-end listings in the company’s Premier Properties program in Oregon and Southwest Washington. The program will serve the nearly 1,200 agents from more than 60 of the company’s offices in this region. “This partnership […]
Google agreed to buy Tenor, a four-year old startup that helps advertisers run mobile ad campaigns that feature GIFs, or short video clips that run on a loop, per a blog post. About 300 million people a month use Tenor’s platform for Android, iOS and desktop to find GIFs to copy into messages or to […]
In a surprise change, Facebook will give up one major data source that the company uses to help advertisers target relevant users on the platform. The company just announced that it will end a feature called Partner Categories, launched back in 2013 out of a partnership between Facebook and major data brokers. Third party data […]
Snapchat is reportedly working on a new feature that will let users control which third-party apps will have access to their accounts, the media reported. The latest beta version of Snapchat has a new feature category called “Connected Apps” whose description reads: “These apps are connected to your Snapchat account. Choose an app to control […]