Bloomberg Media Group has launched ad.apt, an innovative ad solution breaking new ground in display advertising. Leveraging Bloomberg’s unique data, content and design footprint, ad.apt enables Bloomberg to convert a simple set of brand elements into a multitude of high-impact, natively designed formats. ad.apt delivers a range of user experiences featuring video, data and content […]
Snapchat has further extended its monetisation strategy with the launch of ‘Snapchat Storytellers’; new functionality designed to increase the involvement of high-reach influencers with adverts in its Discover and Stories channels. The new tool aims to aid brands wishing to better utilise their presence on the medium by engaging with its most successful content creators, […]
The All England Lawn Tennis Club (AELTC), host of the Wimbledon Championships, has announced it has seen great success from an innovative platform launched this year that streams live audio coverage to social media, registering over 750,00 views and generating direct engagement with just under 60,000 fans. The Wimbledon Radio Channel, the organisation’s live radio broadcast of […]
Criteo, the advertising platform for the open Internet, announced it has joined the Shopify Plus Technology Partner Program to deliver Criteo’s scalable solutions to high-growth, high-volume retailers and merchants. Merchants of all sizes are able to take advantage of Criteo’s expansive global reach to target users across all channels and devices, and quickly scale their […]
Troy-Bilt and its agency of record, Marcus Thomas, launched a new campaign titled “Ask Troy,” which demonstrates the brand’s commitment to solving problems for homeowners and adding value throughout their journey in the yard. The campaign includes weather-triggered digital ads on Weather.com developed through a partnership with IBM/Watson, and the “Ask Troy-Bilt” Alexa skill on […]
Speak up and sit tight, let your personal assistant find your flight! 🛫 #GoogleAssistant #voice pic.twitter.com/FTCI5KWoPC — Royal Dutch Airlines (@KLM) July 26, 2018 KLM Royal Dutch Airlines, the flag carrier airline of the Netherlands, has brought its smart assistant to Google Assistant, enabling customers to use voice commands to search for KLM flights. KLM’s […]
Branded Cities (BC), a premier Out-of-Home (OOH) and iconic media company in North America and NinthDecimal, the leading omni-channel marketing platform, announced a partnership that will empower brands to amplify their OOH campaigns with mobile advertising. Marketers will have the ability to create one-to-one conversations at Branded Cities’ OOH locations, continue engagement at influential moments and […]
TabMo, the first mobile creative demand side platform (DSP), has announced a partnership with global mobile data platform zeotap that will enable advertisers to develop their own creatives and deliver them with precision targeting to specific audiences. Partnering with large telecoms and exclusive enterprise partners, zeotap has access to anonymised, ID-verified mobile data as well as […]
The world’s first ever DataTech Services provider, SBDS, announced it has successfully completed its proof of concept phase and formally launched its global offering for marketers and publishers. Formerly known as SilverBullet Data Services, SBDS helps companies deliver value from their data management platforms (DMPs), customer data platforms (CDPs) and general data activation strategies. 91% […]
InMobi, a global provider of mobile enterprise platforms announced the launch of its Programmatic Exchange for the APAC region. A mobile-first, mobile-only programmatic platform InMobi will reach 800 million mobile devices, giving it unparalleled scale through mobile in-app. By using InMobi’s proven expertise, advertisers and agencies will be able to accelerate dramatically and future-proof their […]