Quantcast Choice, the free consent management platform launched by Quantcast ahead of the implementation of the General Data Protection Regulation (GDPR) in May 2018, enabled its one billionth consumer consent choice on July 26. The milestone follows a number of industry reports naming Quantcast Choice as the most popular GDPR consent solution among publishers in the US and UK.
According to Quantcast’s own analysis, more than 10,000 domains worldwide have deployed Quantcast Choice, generating an average consent rate among consumers of more than 90 per cent. The consumer choices include both accept and decline options.
According to analysis by API-based ad serving platform Adzerk, Quantcast Choice is the most widely implemented CMP among top US and UK sites. The analysis looked at the most-trafficked sites in both markets to identify which had implemented tools to acquire and transmit consumer consent for delivery of relevant advertising, as required by the new EU regulations. Quantcast Choice was ranked the most popular, appearing on more sites than any other CMP.
Commenting on the milestone, Somer Simpson, Quantcast’s head of product for GDPR said, “Quantcast Choice enables publishers and marketers to give consumers control over how and when they share their data through a clear, unambiguous, opt-in choice. The critical mass already achieved, combined with the fact that Quantcast Choice is part of the IAB Europe’s Transparency and Consent Framework, gives publishers the confidence that they can continue to fuel their ad-funded business models. While this is only the beginning of helping publishers and advertisers adapt to a new normal under GDPR, we’re delighted with the response so far.”
Quantcast Choice was the first widely-available implementation of the IAB Europe’s Transparency and Consent Framework when it launched on May 15, 2018. Available for free, Quantcast Choice enables publishers and advertisers to acquire and transmit express consumer consent required to enable the delivery of relevant advertising and tailored website content.