MarTech firm, AudienceProject, is launching a ground-breaking new Addressable TV measurement solution – the first of its kind to be based on individual data rather than modelled data. The new Addressable TV measurement solution enables true cross-device campaign evaluation at an individual level on devices such as Apple TV, Chromecast, Roku, PlayStation, etc. as well […]
Mobile Posse, the technology innovator that turns telecom companies into mobile media leaders, announced the release of Firstly Mobile. Firstly Mobile, the company’s latest next-gen content discovery platform, creates a smarter smartphone experience for consumers, a safer brand experience for advertisers and a bigger revenue opportunity for carriers and OEMs. Firstly Mobile consists of the […]
Lately I’ve been thinking – what is the future of consumer data with GDPR in effect? How will the media and advertising landscape continue to evolve to meet its own insatiable appetite for information? The implementation of GDPR meant brands had to let go of massive piles of data as the door was closed on […]
Mobolize has expanded into Europe, growing its operations across the Atlantic to introduce its patented, on-device data management software to mobile network providers. As part of this expansion, Mobolize is unveiling Mobolize Bond, a new on-device software product. Mobolize Bond increases mobile device performance by seamlessly and intelligently managing, or bonding, a smooth handoff between […]
Snap has announced that it is testing a new visual search tool for its app that will enable users to check Amazon for products and shop for items directly from the app. The functionality, which the firm is rolling out “slowly”, transforms Snapchat’s camera into a visual search service, with the app able to recognise both […]
Air France Music is launching concert search engine “Never Miss Out“, which was developed in association with General Pop, BETC’s entertainment production entity. Is the concert by your favourite performer sold out? “Never Miss Out” allows you to find new concert dates and book tickets to go, from a selection of nearly 300 artists listed. […]
IX Reach is proud to announce that it has achieved Advanced Technology Partner status in the Amazon Web Services (AWS) Partner Network (APN). Leveraging AWS, IX Reach helps customers to, in many cases, reduce network costs, increase bandwidth throughput, and provide a more consistent network experience than Internet-based connections. “We are delighted to be a […]
S4M, a privacy compliant martech company specialised in drive-to-store campaigns, has completed a study analysing the Cost Per Incremental Visit (CPIV) of more than a hundred marketing campaigns that aimed to increase in-store traffic. Using the proprietary data from the study allows S4M to be the first to provide CPIV benchmarks and to create a […]
While everybody has been talking about Amazon’s Alexa-enabled microwave, it has been announced that Amazon’s Alexa devices will soon be able to manage Skype calls. The Amazon and Microsoft partnership means that people using Alexa devices will be able to make outgoing voice and video calls, accept incoming Skype call, and make SkypeOut calls using just […]
Grohe, one of the world’s leading providers of sanitary fittings, has announced the launch of its app-controlled water security system – Smart Home – that offers all-round protection against water damage. Smart Home helps to make everyday life more comfortable by relieving the homeowner of many control and monitoring tasks, said a statement from Grohe. […]