The client Husqvarna wanted to celebrate and honour the love for the forest that’s shared by many users of their products. So for 2019’s Valentine’s Day, Stendahls created Timber – a dating service matching tree lovers with beautiful trees around the globe. Timber is a tongue-in-cheek spoof of modern dating services: instead of swiping between […]
Valentine’s Day is on our doorstep and lovers may think they have left it too late to go out and buy gifts, but research from Criteo, the open platform for the internet reveals 51% of all transactions made on February 14th are via mobile devices. And with mobile shopping forecast to increase to £25 billion in 2019 it’s no surprise. Criteo’s […]
Research from Teads, the global media platform, and Realeyes has demonstrated the importance of designing creative specifically for the six-second ad format with a strong narrative to create an emotional connection with the viewer. With mobile video advertising increasing 145% in 2018 to $4.2bn1 in spend, it has never been more important for brands to make […]
Slack has launch of two new tools that will change the look and feel, as well as the ease of use of Slack apps. Today over 94% of Slack’s paid teams actively use apps. With 10m+ daily active users on Slack, that’s a lot of people interacting with the tools and services they use to get work done via […]
AnyClip, an AI-powered video content platform, has announced the launch of its brand-new video player for publishers in the digital media community. Their video player aims to minimise the cost and complications that publishers may face when creating and distributing video content on various platforms, such as unexpected fees. AnyClip’s new video player delivers free […]
Snapchat has teamed up with Lego Wear to offer its members a shopping experience with a difference in the form of a pop-up augmented reality (AR) fashion boutique in London. Shoppers who pop into the Fitzrovia pop-up on February 13 will find the spartan store dressed solely with a Snapcode but by whipping out the Snapchat app […]
Facebook and Google are still top dogs in returning value for advertisers. But other ad networks are challenging for the lead in a unique index based on advertiser ROI from Singular, the leader in marketing intelligence that optimises over $10B in annual ad spend. By deeply combining marketing campaign data with attribution results, Singular is able to identify […]
Three-quarters of Brits have admitted to playing a mobile game, with smartphone users playing mobile games on average three times a week, according to mobile game developer platform, AppLovin. Despite the popularity of mobile games amongst Brits, 64 per cent wouldn’t call themselves a ‘gamer’. The study, conducted by Censuswide, surveyed over 2,000 UK General respondents (aged […]
Music streaming service, Spotify, is ramping up its fight against ad blockers by explicitly banning them in its terms of service. The firm has long been anti-ad blockers. Until now, Spotify users who employed ad-circumventing software had their accounts suspended and were send a warning via email. The suspension would be revoked if they removed their ad blocker […]
Adelphic, a Viant subscription-based self-service platform for cross-channel programmatic advertising, announced the addition of digital out-of-home (DOOH) inventory from Rubicon Project’s private marketplace (PMP), further establishing Adelphic as the leading DSP with the most DOOH inventory integrations in the industry. Advertisers can now access DOOH inventory in multiple formats and locations from Adelphic’s newest DOOH […]