AKQA announces the appointment of Josh Combs to Creative Director at AKQA’s Portland office. Josh will report directly into Group Creative Director Ginny Golden, where he will help support and nurture creative teams. Josh Combs is a creative leader, with more than 11 years of experience in implementing digital-focused products and services for prestigious brands. […]
Viamedia, the television industry’s largest independent cable TV ad management company, today announced an advanced mobile advertising innovation, AdMessenger Tap-To-Expand, the latest addition to the company’s growing roster of cutting-edge cross-platform ad solutions to reach any viewer on every screen. AdMessenger “Tap-to-Expand” is designed to reach consumers with an easily updated, geo-targeted, offer specific, custom-scrolling […]
Domino’s Pizza, the recognized world leader in pizza delivery and digital ordering platforms, is now giving customers yet another way to order: via Facebook Messenger, using bot technology. Beginning today, Domino’s customers across the nation who have a Pizza Profile can place their most recent order or Easy Order via Messenger. The same Domino’s in-house […]
Snapchat’s chief strategy officer Imran Khan has taken a swipe at rival publishers that play video ads without sound. Speaking at Dmexco in Germany today (14 October), he said that Snapchat’s “passion about sound” is what makes it stand out. He claimed two-thirds of the ads on its site are played with sound and that if advertisers […]
At dmexco in Germany today, Google announced two new updates to its ad innovations that will help brands connect customers with what they want at the right time. These new capabilities are specifically aimed at mobile-first users. The new features AdWords is getting are the next generation of Universal App Campaigns and TrueView for action. […]
Google has severed its relationship with ComboTag, the Israeli startup that sourced buyers for Adblock Plus’ recently launched Acceptable Ads Platform. “We were just as surprised as you were and certainly don’t want to be in a business relationship that [supports this],” Google’s SVP of ads and commerce, Sridhar Ramaswamy, told reporters at DMEXCO in […]
Above: IronSource is providing better analytics for ad mediation. Image Credit: IronSource IronSource is launching a new ad engagement tool to provide developers with better analytics for their mobile apps and games. The tool for IronSource’s ad mediation platform provides developers with unique user data and placement performance to further maximize in-app experiences and revenue. Demand […]
Greek mobile advertising startup Avocarrot has been bought by adtech company Glispa Global Group for 20 million dollars, that’s likely a mixture of cash and stock. Avocarrot offers a monetization solution for mobile apps via less intrusive advertising dubbed “native advertising”. Native ads take the look and feel of existing app content, so they feel […]
While high-end luxury brands are slowly starting to offer online sales in China, one area that remains especially uncharted territory for them is selling through WeChat. This may be about to change, however, as both Dior and Bulgari took the WeChat sales plunge for the recent Qixi Festival holiday. Both became some of the first […]
Slated to become the largest e-commerce market by 2025, this nation of 260m has the highest percentage of people in the region discovering new brands online – and mainly on their phones. Source: ThinkWithGoogle