March 8th is not just another day in March, it is International Women’s Day. A day we commemorate and celebrate the amazing work women do. At Lovely Mobile News, we believe women should be recognized for their amazing contributions all day, every day! Mobile Marketing is kind of our jam, so we wanted to specifically […]
Simulmedia and LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, announced a strategic partnership enabling marketers to activate their first-party or CRM data on national TV in the US. TV advertisers who activate with first-party data can make their media dollars go further and gain valuable insights to improve all their advertising. […]
Have banner ads outlived their usefulness? Research has shown that mobile users skip over all types of display ads, banner ads included, without thinking very hard about them. Unfortunately for digital advertisers in Asia-Pacific, banner ads account for the vast majority of mobile ads served to users, according to mobile analytics company Vpon. The firm […]
Alibaba Group Holding, the world’s largest e-commerce services provider, is poised to extend its lead in China’s fast-growing mobile advertising market with forecast revenue of US$14.6 billion this year, as total spending on digital campaigns in the mainland hits a new record high. Digital advertising expenditure in the mainland is predicted to rise 27 per […]
Mobile advertising platform InMobi and Vietnam-based mobile-specialist agency Moblaze have formed an exclusive partnership aiming to rapidly scale both the use and creative quality of mobile advertising in Indochina. Moblaze becomes the exclusive representative for InMobi in all of Moblaze’s markets, including Cambodia, Laos and Myanmar. “But given Vietnam is the largest of all with […]
The NHS, the UK’s largest employer, is turning to Snapchat for a social media campaign aimed at attracting apprentices to the health service during the Government’s 10th National Apprenticeship Week. The Snapchat campaign – which is a first for the Health Education England’s Health Careers service which is running the campaign – is part of […]
Mobile ad mediation and video advertising exchange AerServ has launched an open call auction technology for mobile publishers and app developers to deal with the increasing advertiser demand of header bidding. OpenAuction, available to publishers on the AerServ inventory management and ad serving platform, is said to enable publishers and developers to make simultaneous calls […]
Tesco, the United Kingdom’s leading retailer, has partnered with global digital knowledge management provider Yext, to ensure consistency in the knowledge about its brand across the leading maps, apps, and search engines its customers use. Using the Yext Knowledge Engine, Tesco will be able to update store information across the web in real time — […]
Shazam, one of the world’s most popular apps, announced the launch of a massively scaled augmented reality (AR) platform for its brand partners, artists and hundreds of millions of global users. Beam Suntory, Inc., the world’s third largest premium spirits company, has signed on as one of several launch partners. Since launching visual-recognition functionality in […]
According to a new market report published by Future Market Insights titled “Programmatic Display Advertising Market: Global Industry Analysis and Opportunity Assessment, 2015-2019”, the global programmatic display advertising market was valued at US$ 7.6 Bn in 2014 and is expected to register a CAGR of 49.0% from 2015 to 2019. Growth of the global programmatic […]