Location intelligence company, Blis has been on a roll over the last year, with some innovative projects and movements in the digital marketing space. During the Cannes Lions Festival, we sat down with their President, Harry Dewhirst, who told us about what Blis have been up to this past year and where they plan to go […]
Indian social intelligence firm, Qoruz, has launched a new offering in its influencer marketing suite. The newly launched social media tracker enables brands and their PR teams to identify and leverage social influencers during a crisis situation. In an increasingly social world where timely identification and mitigation of crisis is becoming more and more difficult for brands, Qoruz’s social […]
Shazam are extremely excited to welcome Alexis Rodriguez as their new Head of Global Marketing Solutions. Based in Shazam’s NYC office and reporting to CRO Greg Glenday, Alexis will oversee the Integrated Marketing, Partner Marketing and Creative Services teams. Alexis Rodriguez is an accomplished creative executive with over 20 years of corporate and entrepreneurial experience […]
Dutch beer brand, Amstel, has joined forces with new mobile experience Snatch, to launch a UK-wide sampling campaign. The augmented reality app will give away 10,000 free pints, redeemable in Mitchell & Butler outlets, to people who successfully ‘snatch’ and hold onto their prize for up to six hours. The virtual treasure hunt app allows […]
5G services from network operators are set to make $269bn (£208bn) by 2025, rising from $851m during the year of 5G’s expected network launch in 2019, resulting in a compound annual growth rate of 161 per cent in the first seven years of 5G. According to Hampshire-based analyst Juniper Research, the vast majority of revenues in […]
Food to Home is a ground-breaking restaurant service in many ways: it is the first mobile restaurant service that you can use throughout Europe and in most local languages. The service also pays its users to activate restaurants. But what is it actually about? How can I quickly find a good restaurant is a familiar […]
Supercell has partnered with Swedish experience design company, North Kingdom, to create the latest addition to their wildly popular mobile game, Boom Beach. Created by Supercell, Boom Beach is a mobile and tablet based strategy game that allows players to create their own defensive bases. Players can upgrade their base over time whilst also building […]
Mindshare is placing its FAST (Future Adaptive Specialist Team) integrated performance unit at the heart of its business going forward. According to the agency, FAST is an integrated service that joins together with traditional media planning and buying services, enabling maximum efficiency in driving insights, targeting, allocating investment, activating and optimising across all media. To […]
In a world of direwolves, white walkers and dragons, there’s one thing missing: bots! Meet GoTBot, a friendly Facebook chatbot with answers to all of your Game of Thrones questions. Created by Catch, a digital creative agency in London, GoTBot is a Facebook Messenger chatbot created in solidarity with all the secondary characters you forgot […]
Google has launched Triangle, an Android app for managing mobile data usage, in a pilot in the Philippines. Triangle enables users to monitor their data usage and, for participating networks, check their remaining balance. Perhaps the biggest draw, though, is the ‘Data Saver’ feature for controlling unwanted background data. Users can block individual apps from […]