Facebook has created a hub on its social network for people to find out the latest information about recent crises and tools relating to each crisis. Crisis Response will enable users to let their friends and family know they are safe through Safety Check, provide community help and let people create fundraisers or donate to […]
Adidas has created a game exclusively for Snapchat, designed to run on the platform as an ad between Stories. The brand’s first game on the media platform will land on September 16 in the UK, France, Germany, Spain and Italy. It was designed to engage football fans with a compelling gamified ad that allows them […]
“We’re delighted to unveil the work we’ve been doing on behalf of Three Ireland over the past number of months. It’s an evolution that moves the brand forward with a striking new visual identity and a compelling new positioning. The new advertising campaign demonstrates how people make the network count, how they transform bits and […]
Accelerize and its digital marketing software division, CAKE, announced that Wooza, an affiliate advertising network based in Brazil, is using CAKE’s SaaS-based Marketing Intelligence platform to manage, track and optimize multiple digital marketing campaigns on behalf of its clients. Founded in 2008, Wooza brings affiliates and advertisers together to generate sales leads and conversions in the Latin American […]
To launch its new flagship model Galaxy Note 8, Samsung teamed up with creative agency Guns or Knives to create a spectacular, one-of-a-kind activation, ‘Do Bigger Things’. Samsung continues to push the boundaries of the category with its latest highly-anticipated handset: with more RAM than many laptops, Galaxy Note 8 is the technology giant’s most […]
Corona is on a mission to encourage people around the world to reconnect with nature and the outdoors because we spend on average 90% of our time inside. Corona believes outside is where our best side shines through, but getting outside to experience nature isn’t as easy as it should be with over half of […]
IKEA announces the launch of IKEA Place, an augmented reality (AR) application that will let people confidently experience, experiment and share how good design transforms any space, such as a home, office, school or studio. From sofas and armchairs to coffee tables, all of the products in IKEA Place are 3D and true to […]
Facebook has begun trials of an intriguing new group video chat app in Denmark which the social network has christened as ‘Bonfire’ and enables people to ‘instantly start video chatting with friends’. The low-key iOS app was quietly dropped onto the iTunes store and is solely accessible to residents of the Northern European nation with […]
New research from Future Thinking has found that the consumer response to the iPhone launch remains underwhelming amid a growing backlash against smartphone evolution. 20% of British consumers said: “I don’t want a smartphone – I just want a phone that makes calls.” Only 5% said they planned to upgrade to an iPhone soon after […]
Ad tech company Advrty introduced the beta release of their patent pending VR platform for native advertising. The company makes immersive ads seamlessly integrated into three-dimensional worlds of VR games and applications. The platform enables advertisers and brands to meet their consumers in new and innovative, context-driven experiences. The technology will be presented at Pocket […]