Advertising Innovator Pandora Rolls Out Video Plus for All Advertisers

Advertising Innovator Pandora Rolls Out Video Plus for All Advertisers

Pandora turned up the volume on its growing array of innovative advertising solutions designed to empower brands and engage audiences. The leading music discovery platform has just announced that Video Plus is now available to all advertisers. “The new ad product enables brands to pay only when users watch 15 seconds of a video ad,” Pandora explains […]

Mindshare UK reveals key trends for retail brands

Mindshare UK reveals key trends for retail brands

Mindshare UK, part of WPP, unveiled its research report, The Future of Retail CX (Customer Experience). The Mindshare Futures report identifies five key trends for the retail industry, focusing on mobile, voice, physical stores, branding and data. A key conclusion is that the store offering will become a real point of differentiation from competitors in […]

YouAppi Delivers the ‘Most Comprehensive’ Mobile Fraud Protection Suite, Powered by Fraudlogix

YouAppi Delivers the ‘Most Comprehensive’ Mobile Fraud Protection Suite, Powered by Fraudlogix

YouAppi, a leading mobile growth marketing platform for premium mobile brands, announced the availability of its holistic Fraud Protection suite, a new, standard feature of its 360 Degree Growth Marketing Platform. The suite offers the most comprehensive fraud protection on the market against these types of fraud; click injection, click spamming, non-human traffic and incentivized […]

Volkswagen Tiguan Sends Fans on a Wacky Instagram Scavenger Hunt

Volkswagen Tiguan Sends Fans on a Wacky Instagram Scavenger Hunt

After his first Hollywood hit, King Kong rampaged through various sequels. Aping that career trajectory, the king-sized, Kong-style gorilla balloon that stole the show in Volkswagen’s popular Tiguan TV campaign poped up on September 15, in a virtual scavenger hunt game. Called “Rule the Road” and played on Instagram, the game has a race-through-the-city format that positions the 2018 […]

Bench unveils Lucy, a new AI companion for marketers powered by IBM Watson

Bench unveils Lucy, a new AI companion for marketers powered by IBM Watson

Bench, a consultancy specialising in the selection, implementation, integration and optimisation of data, analytical and marketing technology, has truck a partnership with Equals 3, an IBM Watson cognitive computing partner that develops solutions for marketers. The partnership means Bench is now a key UK distributor of Lucy, the cognitive companion for marketers, powered by IBM Watson and […]