Urban car buyers may be exposed to more marketing messages than their suburban and rural counterparts, but CitNOW research shows that vehicle retailers are now in a stronger position than ever to reach out to them with video. City dwelling motorists are the keenest audience for video content when making a purchase, with more than […]
Advertising is changing – a single Instagram post could potentially win your brand more new business than a two-month billboard campaign on Old Street. But how can you best capture the attention of an audience that scrolls 178 metres per day? For Ben Le Tourneau, one half of director duo alongside Scott Freeman, owners at […]
WARC, the international authority on advertising and media effectiveness, has released its latest monthly Global Ad Trends report digesting up-to-date insights and evidenced thinking from the worldwide advertising industry. Focusing on mobile, this latest Global Ad Trends report includes key findings based on data from WARC’s 12 key markets – Australia, Brazil, Canada, China, France, […]
Facebook is expanding the use of AI in detecting individuals showing patterns of suicidal thoughts, in a bid to improve the speed of which it can alert the necessary first responders. Facebook, which has offered suicide prevention tools for more than 10 years, has been working hard to prevent people on its platform from committing […]
Location Sciences, the mobile location intelligence company, has partnered with On Device Research, the brand effectiveness company, to deliver a new level of accuracy and precision for measuring media effectiveness in driving store visits, not seen in the UK before. On Device Research’s Mobile Store Effect product will be powered by Location Science’s proprietary first […]
Two of China’s biggest tech companies, internet search giant Baidu and smartphone maker Xiaomi, have entered into a partnership that will see them “establish in-depth cooperation.” The businesses said on November 28 that the partnership would leverage their strengths in both artificial intelligence (AI) and the internet of things (IoT) to provide “an enhanced experience” […]
Microsoft and SAP announced integrated offerings to provide enterprise customers with a clear road map to confidently drive more business innovation in the cloud. In a bold show of commitment, the two companies also announced they will be deploying each other’s cloud solutions internally. Through their unique partnership, the companies will co-engineer, go to market together […]
US ride-hailing company Uber signed a strategic deal with Vietnamese financial technology firm MoMo to let passengers pay for rides using MoMo’s e-wallet, the pair said in a statement on November 29. The deal is Uber’s first e-wallet partnership in Southeast Asia, home to 600 million people, and could help the firm catch up with main […]
Do you want to believe? Fans of “The X-Files” will soon get the chance to uncover an extraterrestrial mystery like Mulder and Scully in a new mobile game. “The X-Files: Deep State” mystery-investigation puzzle game is slated for release in February 2018, coinciding with season 11 of the TV series, set to premiere Jan. 3 […]
The next evolution in mobile instant messaging launches on the Apple App Store on November 28. PlayHit is a free keyboard app that moves the experience of texting friends beyond words and images. The era of the audio GIF has arrived. Want Adele to sing “Hello” to a friend? PlayHit’s predictive text technology suggests real-time […]