Britain’s much-loved charity, The Royal British Legion, has taken its first steps into augmented reality (AR) to bring to life powerful stories from the Battle of Passchendaele to connect with young audiences. Karl Turley, Geometry UK’s Business Director explains that by blending sharp human behaviour insight with popular technology, stories from a century ago are […]
Capturing the growth of digital influence and key consumer insights that will drive the next phase of digital consumer spending in India, Boston Consulting Group (BCG) and Google India released a report, Digital Consumer Spending in India: A $100 Bn Opportunity. The report projects that the potential for digital spending is expected to grow 2.5 […]
Google has started blocking intrusive adverts by default in its Chrome browser, as the web giant looks to rebuild trust with consumers. Flashing animated banner ads and auto-playing video adverts with sound are set to be targeted, while Google will contact websites that breach the advertising guidelines and, ultimately, block their advertising if they […]
A case study published by OpenX shows that publishers on its platforms using Exchange Bidding – Google’s answer to header bidding – have seen an average yield increase of 48% in the 12 months since the two started working together. In June, OpenX announced its status as a Google Exchange Bidding beta partner, but the adtech firm says it’s […]
Ericsson remains keen on ad tech. On February 14, the Swedish networking and telecom company announced its acquisition of Placecast, a combo data management and demand-side platform (DSP) for location data. Placecast is now part of Emodo, Ericsson’s programmatic mobile ad platform that helps telcos monetise their subscriber data. Emodo is housed within a newly […]
Mondelez India has partnered with Carat to launch an innovative campaign to celebrate Valentine’s Day on February 14. Titled “Pop Your Heart”, the campaign promotes Cadbury Dairy Milk Silk’s Special Edition pack for Valentine’s Day amongst the social media savvy but romantic millennials. For the record, Cadbury Dairy Milk Silk recently launched the special edition […]
831m smartphone users – or 39.4 per cent of all users – around the world will use their mobile phone to pay for something at a physical point of sale (POS) at least once every six months in 2018. According to eMarketer, the number of people using their phones at a physical POS will rise […]
Snapchat is starting to tell creators how well their stories are doing: Snap Inc. announced the launch of a new analytics feature on February 14, that will tell Snapchatters with sizable audiences how their stories have been performing, as well as who is looking at them. Some of the data shared includes weekly, monthly and year-to-date […]
Singular has created its second annual index of the best return-on-investment (ROI) for mobile ads, and it has a few surprises. Snapchat showed up in a big way on the index, as marketers increased their mobile ad spending on the social network and got solid results. Twitter also showed growth on both iOS and Android among […]
Branch, the mobile linking infrastructure for the world’s leading brands, announced the immediate availability of Universal Ads. With this launch, Branch is also entering into a partnership with Facebook as a Mobile Measurement Partner (MMP). Powered by Branch’s People-based Attribution engine, Universal Ads enables mobile advertisers and marketers to gain a unified view of their […]