Knowing where to invest your online advertising budget is, in some ways, no easier than ever , despite the amount of data and tools marketers now have at their disposal. One of the reasons it is so complicated is the vast number of formats available and the speed at which new ones are emerging. This […]
Walmart has ended its delivery partnerships with both Uber and Lyft, potentially losing the grocery giant significant ground on rival Amazon. It is not clear the reasons why ties were severed but Walmart will use other delivery services to serve the four markets where it previously used Uber, and it will continue to push forward […]
Apple is reportedly enforcing some of its privacy rules more stringently for apps in its App Store. According to a report by 9to5Mac, the iPhone maker started removing apps that share location data with third-parties without “explicit consent” from users. Apps that have been removed from the App Store in this instance have been cited […]
Cathay Pacific and Asia Miles are applying smart blockchain technology in one of their new marketing campaigns for the first time. As part of Asia Miles’ ‘Unlock More Miles‘ dining promotion in Hong Kong, it has designed a new app with Cathay that will allow loyalty club members to visualise and keep track of […]
Google kicked off its annual I/O developer conference with a barrage of announcements that show how artificial intelligence (AI) will give its next Android mobile operating system the ability to learn how people use their phones to make calls, schedule their day, listen to music, book tickets and read news. Android P will have augmented […]
Instagram has introduced a call-to-action native payment button for select business partners in a bid to boost functionality. It has also offered a new way for those chosen to organise direct messages. The partners will be able to display options such as ‘Book’, ‘Get Tickets’, ‘Reserve’ or ‘Start Order’ buttons on their profiles, establishing Instagram […]
Bouygues Telecom, one of the top French Internet Service Providers, launched a new service, “Guaranteed Internet”: an ensured internet access for its subscribers, even when their connection is down, thanks to a 4G mobile hotspot router. But here’s the thing. Not everyone is a Bouygues client. So, for all those that have not yet subscribed […]
The results from a recent study published today by field marketing agency Gekko entitled ‘Smart Home Shopper’ reveals that more than half of Brits have purchased smart technology for their homes – but have little idea how to use it. The study which investigated smart home purchasing behaviour found that 56 percent of adults have […]
Bloomsbury Publishing has signed an innovative content partnership to bring its 33 1/3 series of short books about popular music onto Spotify’s streaming service. Each book in the dedicated series, now 130 titles strong, revolves around a single album and has grown to command a cult following amongst musicians and fans alike through coverage of […]
The BBC, ITV, and Channel 4 are reportedly in discussions over the possibility of creating a British TV streaming service to do battle with Netflix and Amazon in the UK. The talks, which are believed to also include NBC Universal, are still in their early stages and no real direction has yet to be confirmed, […]