Internet-based businesses including retail shopping and video streaming are among the most popular online activities for Brits. Almost half of all adults in questioned (46%) in a survey used on-demand pay streaming services such as Now TV, Netflix, or Amazon Prime Video, up from just 29% two years ago. The details were revealed in a […]
Cyance, a multi-award winning B2B customer behaviour technology company, has unveiled a major new update, Nexus Engage, to its pioneering B2B customer behaviour platform, Nexus. Nexus Engage is a powerful new ‘audience activation module’ that connects Nexus customer intent audience segments into digital advertising campaigns. This account-based advertising approach is proven to transform lead generation results. […]
Influencer marketing company Buzzoole released the results of research on the use of #ad and #sponsored on Instagram in the first half of 2018. The influencer marketing brandtech company was able to measure the growth of Influencer Marketing campaigns run across social media and found that overall, Instagram posts tagged with the hashtags #ad and #sponsored […]
Disney, Sony Pictures Entertainment, and Alibaba are amongst a group of investors pumping $1bn into a mobile-focused streaming service led by former Hewlett Packard Enterprise CEO Meg Whitman and ex-Walt Disney Studios chairman Jeffrey Katzenberg. WndrCo, a holding company co-founded by Katzenberg, announced that it had secured the seed-funding round for what is currently being […]
Pinterest announced in May that it was testing promoted video at max width with brands including Kohl’s, American Express, Tropicana, Chevrolet, Paramount Pictures and John Lewis, and the company revealed Tuesday that the format is now available to all advertisers. Product marketing manager Nancy Jeng announced in a blog post that promoted video at max width is now available via Pinterest Ads […]
Creative technology agency Modern English have launched a ‘facial recognition playlist generator’ for music sensation, Dua Lipa. The ground-breaking new web-app uses an online social messenger premise to allow fans to interact with a Dua Lipa chat-bot and upload a selfie that is analysed to give them a personal playlist based on what mood their […]
AccorHotels is passionate about luxury, which means going above and beyond to understand their guests’ desires, even before they do. Partnering with Cossette and The Mill NY/Chicago, Seeker was created with this in mind – a biometric discovery tool designed to side step rational decision making in order to understand the destination the users […]
Facebook has made several updates in a bid to make it easier for people to connect with small businesses on the social network, including overhauling pages on mobile and expanding the jobs tool, among other changes. With an update to pages, Facebook intends to make it easier for people to interact with local businesses and […]
Indian ride-hailing firm Ola announced it plans to launch services in the United Kingdom in 2018, months after it expanded its operations in Australia, in an ongoing turf war with US rival Uber Technologies. Ola, backed by Japan’s Softbank Group, has obtained licences to begin operations in South Wales in September, as well as Greater […]
Facebook has launched three advertising solutions to help publishers of games reach players that are likely to make in-app purchases. Facebook is offering advertising solutions for marketers in the console/PC and mobile gaming industry. Similar to AdColony, the first solution is a playable ad, which is available to advertisers and agencies that opt for the […]