Many US wireless carriers are expanding their retail footprints, not just via traditional brick-and-mortar locations, but also through experiential concept stores as well as on-the-fly pop-up and mobile sites, according to GlobalData, a leading data and analytics company. The company’s latest report: ‘Wireless Carriers Are Extending Their Retail Footprints, Complementing Clicks with Bricks’ explores the […]
Connexi – the award-winning online sponsorship marketplace backed by the Crown Talent & Media Group and supported by SMG Insight launches today for brands, rights holders and agencies looking to form commercially relevant sponsorship partnerships. The bespoke tech offers a unique solution for those within the sports and entertainment worlds looking to form commercially relevant […]
IX Reach, a leading global provider of wholesale connectivity solutions, specialist in remote peering and SDN direct interconnectivity to all the major cloud providers is proud to announce that its remote peering capability now extends to 50 Internet Exchanges (IXPs) worldwide. IX Reach is thrilled to have recently signed its 50th global remote peering partner […]
Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, released research findings from its global Q3 2018 Digital Advertising Benchmark Report. While search spend increased globally, growth was lower in Europe. Separately, Instagram revealed itself as an up-and-coming target for advertising dollars, with Instagram Stories being a preferred ad format. […]
Many brands are missing out on driving growth through new commerce platforms as their marketing and sales teams are not structured to leverage these opportunities. This is the key finding from Zenith’s latest research: Five Commerce Imperatives for Marketers. Traditionally, brands have had separate sales and marketing teams, often with different objectives. Marketing teams need […]
Six of the top advertising exchanges have come to a mutual agreement, promising to clean up the programmatic buying experience by being more efficient, transparent, and fair. An open letter signed by Rubicon Project, OpenX, Pubmatic, Sovrn, SpotX and Telaria speaks of a commitment “to unleashing the full potential of programmatic advertising” by providing transparent marketplace principles for […]
Facebook is testing a new ad format that features multiple advertisers in one unit, bundling dynamic ad campaigns from two different companies in a side-by-side version of Facebook’s Collections ads. A Facebook spokesperson told Digiday that the format is a small test that involves advertisers who have agreed to participate. The advertisers in the test […]
Startup Adder Mobile Technologies announced the new release of their mobile application on October 19 2018. The new version of the app includes a host of new functionalities and enhancements designed to improve user experience. New features in this ad technology app aim to simplify helping drivers make money while driving. “Several core components have been […]
Launched exclusively for iOS on October 19, the Kiindly app breaks new ground and gives users a seamless, one-of-a-kind shopping experience. In just four easy clicks, shoppers can find up to 80% off deals on designer brands, save with coupon codes and earn cash back from any of the 1200+ registered retailers. Developed and released […]
Bidooh, a real-time, real-audience, digital billboard advertising platform, announced that it has secured contracts from two partners based in the Czech Republic and Romania to operate its blockchain-based facial analysis billboard platform on live advertising screens across Eastern Europe. The two contracts combined cover an initial allocation of approximately 300 screens and target a roll-out […]
