Music streaming service Spotify has begun serving vertical video ads using its new format ‘Branded Moments’, which launched in beta in October. Like a number of the service’s other ad format, Branded Moments offers users 30 minutes of commercial-free listening afterwards, but Branded Moments is the first video unit from the streaming firm to use […]
Sabio mobile announced it is entering into a strategic partnership with Boron5 (A Thunder Cloud Marketing, LLC. Brand). The marketing alliance will position the innovative mobile platform to better identify African-American consumers on mobile devices. Boron5 is a brand marketing and storytelling company. Founded by seasoned marketing executive George Haynes, Boron5 is a team of […]
With most UEFA Champions League games playing live after midnight in Vietnam, those who stay up for the action are likely dedicated and passionate fans. It makes sense then that Ford and Xaxis Sports used data to trigger ads around emotional moments last season, helping sales objectives for the campaign to come in over target. […]
Study results from research conducted by IAB UK and PricewaterhouseCoopers has revealed interesting new trends in mobile ads. What they found is that companies are spending more to advertise on mobile screens than on desktop browsers. This represents the first time the spending balance has moved in that direction. The report data showed that companies […]
Airmarket announced a new advertising format that will revolutionise the way brands engage with customers on their mobile devices by combining hyper-location data with programmatic technology. They will give advertisers access to a global network of beacons to deliver personalised, targeted advertising to consumers based on their real-time location. Device users will receive notifications on their […]
Snap’s general manager in the UK, Claire Valoti, made her first public appearance at IAB’s Engage event in London equipped with some new demographic data on UK users, according to The Drum. The company announced that 77% of users in the UK are over the age of 18. This is good because it means that most of Snapchat’s […]
Brian Wong graduated college at age 18. Since then he’s written a book, been among the youngest entrepreneurs ever to receive venture funding, and become the first (and only) individual to earn a spot on the FORBES 30 Under 30 list in two different categories. And things are only getting better. Wong’s six-year-old mobile advertising […]
A lot has been said about mobile campaigns in the past 2 years, we know that marketers today need to create emotional connections with their customers to drive engagement across multiple touch-points. Using Snapchat is not really doing a mobile campaign and does not constitute a teen engagement strategy. With the popularity of Snapchat, it’s […]
Axiata established Axiata Digital back in 2012 to capture the rapid growth in internet-based businesses and to date, they have a portfolio of over 20 digital brands—and an in-house digital venture named Twig is one of them. The team were struck by how mobile devices are the first touch point for consumers today. And to […]
Snap Inc, the company behind Snapchat, has urged marketers to raise the bar in mobile advertising, saying too many are still interrupting the experience and not adding to it. Speaking at IAB Engage yesterday (13 October), Snap Inc’s UK general manager Claire Valoti pointed to research released by the IAB this week showing that investment […]