Technology and market research company Forrester forecasts digital media spending will increase to $118bn by 2021, but it projects this spending will slow overall as marketers emphasize brand experiences over volume-based advertising strategies and budgets are reallocated to reflect this trend. That’s according to Forrester’s latest US Digital Marketing Forecast. “We are seeing a shift […]
Grabr, a SaaS platform which enables brands to create their own social networks to engage directly with consumers, has introduced a proprietary suite of marketing tools that enables brands to distribute content on social networks, websites and broadcast media. The suite, called Blink, comprises a CMS to ‘manage and control the distribution of user-generated video, […]
McDonald’s is literally giving away its secret sauce, with the food giant poised to hand out 10,000 bottles of its world-famous Big Mac Special Sauce for the first time ever. Limited free bottles of the savoury condiment will be available in dozens of locations across the US. Customers can find out where there closest bottles […]
Gemalto, the world leader in digital security, has been selected by BRBCARD to deliver its innovative Mobile Engagement and Monetization service to more than 400,000 customers in Brazil. BRBCARD is the card issuance entity directly linked to BRB – Banco de Brasília, an organization controlled by the Federal District government.The innovative smart message channel dramatically […]
I know how exciting advertising tech is. I can sense your wavering trepidation at reading about anything advertising related. On the other hand, this is about emojis as well and I know how much you love emojis. After all, emojis could be the future of communication so why not advertising as well? Now Inmoji takes that […]
Facebook has begun testing ads in its Messenger app in Australia and Thailand. The test will enable businesses to place card-style ads in the area of Messenger below recent conversations – Facebook ensures ads will not appear in conversations, unless the user converses directly with the brand. The social media giant first introduced ads to […]
AOL announced new self-serve capabilities for its programmatic mobile supply-side platform, ONE by AOL: Mobile, which launched in 2016. The new self-serve functionality meets the monetization needs of mobile-first app developers and publishers by maximizing mobile ad inventory and providing complete transparency and control. Through the platform, app economy publishers and developers have the power […]
Kargo, the leader in mobile brand advertising, announces its expansion into the Asia Pacific region with the opening of its first Australian outpost in Sydney. New executive hires Robert Leach, Peter Birch and Rob Williams will play key roles in continuing to drive the company’s international growth. The Sydney office marks Kargo’s second global location […]
Snap Inc has introduced ad buying through Nielsen, in its latest effort to become social’s answer to TV advertising. This will make Snapchat ads available for planning and buying through Nielsen’s digital ad ratings platform, which offers guaranteed age-group and gender demographic groups. It will be offered as an optional way to buy Snapchat ads, […]
IPG Media Lab, the creative technology arm of IPG Mediabrands, in partnership with Immersion Corp. announced the results of a scientific media trial examining the impact of touch-enabled advertising created with haptic technology. The resulting report, Ads You Can Feel: The New Mobile Experience, shares best practices, findings and insights on leveraging users’ senses, including […]