Kargo, the leader in mobile brand advertising, announces its expansion into the Asia Pacific region with the opening of its first Australian outpost in Sydney. New executive hires Robert Leach, Peter Birch and Rob Williams will play key roles in continuing to drive the company’s international growth. The Sydney office marks Kargo’s second global location […]
Snap Inc has introduced ad buying through Nielsen, in its latest effort to become social’s answer to TV advertising. This will make Snapchat ads available for planning and buying through Nielsen’s digital ad ratings platform, which offers guaranteed age-group and gender demographic groups. It will be offered as an optional way to buy Snapchat ads, […]
IPG Media Lab, the creative technology arm of IPG Mediabrands, in partnership with Immersion Corp. announced the results of a scientific media trial examining the impact of touch-enabled advertising created with haptic technology. The resulting report, Ads You Can Feel: The New Mobile Experience, shares best practices, findings and insights on leveraging users’ senses, including […]
The rise of ‘dark social’ – online conversations that are not trackable by marketers – will have a growing impact on brands’ social strategy in 2017, according to Warc, the global marketing intelligence service. Research suggests a growing proportion of online social activity is ‘dark’, driven by the rise of chat or mobile-focused messenger apps, […]
According to the latest BIA/KELSEY estimates, annual US mobile ad spending will grow from $33 billion in 2016 to $72 billion by 2021, a 17% compound annual growth rate. The location-targeted portion of that overall mobile ad spend is projected to grow from $12.4 billion in 2016 to $32.4 billion in 2021. This growth translates to […]
Data marketing firm consultancy TwentyCi has launched a new programmatic platform that connects digital advertisers to the 9 million home-movers who are buying a house in the UK at any given time. Advertisers will be able to reach individuals who are known to be buying (or renting) a new house and will know at what […]
Mobile advertising company MobFox has expanded its Asia Pacific services in a bid to provide greater localisation for mobile publishers and developers. MobFox, which is owned by global media company Matomy, has launched technology in market, including an endpoint server, and tripled the number of demand sources within the APAC region. The move enables MobFox’s […]
Tesco is making it faster and easier for customers to pay for their shopping by extending the availability of its mobile payments app, PayQwiq, to every Tesco store in the UK. This follows positive feedback from customers during the initial roll-out. PayQwiq, available for both Android and iOS smartphones, allows customers to pay and also collect […]
Consumers believe current retail apps are failing to deliver the high quality and interactive mobile shopping experience they demand, according to new research. Despite a third of UK consumers admitting to downloading more retail apps in the last 12 months than they did in the previous year, just 40% said they were satisfied with the […]
Fairfax Media has launched a campaign off the back of its latest Eye Tracking Research Study aimed at showcasing how readers are interacting with digital advertising formats across desktop and mobile formats. The eye tracking study was undertaken by Gateway Research and looked to review how readers engaged with the SMH desktop and smartphone offering. […]