Marketo Survey Finds the Future of Marketing is Engagement

Marketo Survey Finds the Future of Marketing is Engagement

Marketo, the leading provider of marketing software and solutions, released its inaugural Marketing Benchmark Report, a survey that measures the marketing maturity of today’s marketers – from how they think about strategy to how they execute campaigns and use technology, such as Marketo’s Engagement Platform, to make it possible. While marketers are making great strides […]

IAB and JIAA Announce Formation of IAB Japan

IAB and JIAA Announce Formation of IAB Japan

IAB (Interactive Advertising Bureau) and the JIAA (Japan Interactive Advertising Association) announced that JIAA is becoming the 43rd national IAB licensee. It will be known as IAB Japan (JIAA). Led by Yoshio Takada, who serves as JIAA’s Chairperson, the newly IAB-affiliated trade organization will work with IAB to drive common goals, promote global standards and […]

Warc Toolkit 2017: Direct-to-consumer is challenging brands

Warc Toolkit 2017: Direct-to-consumer is challenging brands

Consumer goods brands are increasingly looking at direct-to-consumer (DTC) opportunities, according to Warc, the global marketing intelligence service. Research suggests that cutting out or minimising the retailer ‘middleman’ allows brands that previously had no direct relationship with their customers to develop one. David Tiltman, Head of Content at Warc, says, “Low-cost start-ups have disrupted established […]

Technavio: Global Mobile Augmented Reality Market Set for Big Gains

Technavio: Global Mobile Augmented Reality Market Set for Big Gains

According to the latest market study released by Technavio, the global mobile augmented reality market is expected to grow at a CAGR of more than 77% during the forecast period. The research report — ‘Global Mobile Augmented Reality Market 2017-2021’ — provides an in-depth analysis of the market in terms of revenue and emerging market […]

Global Programmatic Display Advertising Market Will Hit at a CAGR of 49.0% from 2015 to 2019

Global Programmatic Display Advertising Market Will Hit at a CAGR of 49.0% from 2015 to 2019

According to a new market report published by Future Market Insights titled “Programmatic Display Advertising Market: Global Industry Analysis and Opportunity Assessment, 2015-2019″, the global programmatic display advertising market was valued at US$ 7.6 Bn in 2014 and is expected to register a CAGR of 49.0% from 2015 to 2019. Growth of the global programmatic […]

eMarketer: 2017 Looks Like a Year of Clarity for Native Advertising

eMarketer: 2017 Looks Like a Year of Clarity for Native Advertising

Native advertising has been a broad and somewhat murky category—encompassing everything from advertorials to bespoke, custom units to content recommendation widgets and rewarded video ads that typically run inside mobile games—but 2017 will be the year that some clarity emerges, with the broad classification breaking down into two distinct types: programmatic and non-programmatic. “A number […]

WFA: 90% of marketers are reviewing programmatic ad contracts in quest for greater transparency

WFA: 90% of marketers are reviewing programmatic ad contracts in quest for greater transparency

Agency trading desks may be the default way advertisers run programmatic campaigns but as many as 90% are set to review these deals after growing frustrated by the lack of transparency being offered. According to a new report from the World Federation of Advertisers, nearly two-thirds of marketers are uncomfortable with the conflicts created by […]

Snakk: Smartphone users spurning ads

Snakk: Smartphone users spurning ads

Mobile marketing company, Snakk says smartphone users are increasingly ignoring ads on their phones. In its Q3 business update the company quotes unsourced research that it says “suggests that Internet users are increasingly becoming ‘desensitised’ to ads on mobile sites and apps.” Snakk says it is imperative that acceptable click-through rates are maintained and grown […]

Citi Rolls Out Latest Advances in Mobile

Citi Rolls Out Latest Advances in Mobile

Effective immediately, US Citi credit cardmembers can scan their cards using their mobile device’s camera when activating in the Citi Mobile App. Once scanned, the company tells us, the card account number will populate within the registration, which serves to streamline the process. Citi is the only major US credit card issuer to offer the ability […]