ADYOULIKE, Europe’s largest artificial-intelligence-driven native advertising platform, marks its official US launch with the debut of a new server-to-server (S2S) header bidding solution. The first to incorporate IBM Watson artificial intelligence-powered semantic targeting, the new solution assures native ads are placed with the maximum contextual relevance available. The development of the S2S solution is a […]
TAG Heuer, in close collaboration with Intel, Google and AKQA, introduce TAG Heuer Connected Modular 45. With built-in GPS, fully water-resistant to 50m and fitted with Android Pay, this timepiece combines pioneering technology, modular design and Swiss watchmaking craft, to create a watch that is perfect for every moment of any day. TAG Heuer Connected […]
Launching on the 17th March 2017 at Myer’s VAMFF runway show, ‘Catwalk to Cart‘ will be the first time any fashion brand in the world has enabled attendees of a runway show to shop a catwalk live from their seat. Built to deliver a direct sales outcome, ‘Catwalk to Cart’ is an idea that provides […]
Dentsu Aegis Network UK is utilising mobile gaming as a recruitment tool in an effort to bring in a more diverse range of people from different backgrounds. The game has been created by game-based assessment provider Arctic Shores and has been designed to test candidates’ aptitude, creative thinking and problem solving capabilities through a series […]
Location marketing specialist Posterscope launches Dynamic Scheduling to make the proven benefits of customised creative optimisation accessible to all clients. The agency is the first OOH specialist to offer a programmatic product with proven campaign effectiveness to all clients. Dynamic Scheduling, powered by Liveposter, will create a new industry standard in the delivery and scheduling of […]
Strata, the leader in media buying and selling software, announced today its partnership and integration with AerServ, a mobile ad management technology and supply-side platform. The partnership provides agencies utilizing Strata’s software to access mobile audiences using a wide range of devices. Through a single platform, broadcast campaigns can now extend their reach to a […]
M&C Saatchi Mobile announced that it has entered into a Global Partnership Agreement with Google to strengthen the relationship, ensure its clients continue to have access to best in class mobile first digital solutions and scale advertising across their range of products. The partnership will begin by building upon the extensive work already being conducted […]
To celebrate and activate the launch of their new limited edition bottle range, Jameson Whiskey has launched its first collection incorporating Near Field Communication (NFC) technology. Created in partnership with Dublin based artist, Steve McCarthy and Pearlfisher London, the bottle’s added connectivity offers users the chance to experience the rich history of Jameson. The IoT enabled […]
RadiumOne, the only data-driven marketing technology company helping brands connect activity across paid, earned, shared and owned channels to find high-value customers, today released “The Impact of Mobile Signals on the Consumer Journey,” a report in conjunction with the Mobile Marketing Association. Interviews with over 300 senior marketers revealed that although the vast majority (80%) […]
Mobile ad spend in India is set to grow 85 per cent year-on-year, according to eMarketer forecasts – but it remains far outweighed by more traditional ad channels. Mobile is predicted to hit $460.1m (£375m) in 2017, 5.8 per cent of the country’s total ad spend and 38 per cent of digital overall, set to pull […]
