Alibaba set to make $24 billion from mobile adverts by 2019, according to new report

Alibaba set to make $24 billion from mobile adverts by 2019, according to new report

E-commerce site Alibaba took 40.3 percent of all money brands spent on mobile advertising in China in 2016, equivalent to $11 billion, according to new figures. Search engine Baidu received almost 20 percent of mobile ad spend last year ($5.5 billion), while social network Tencent got 11.6 percent ($3.2 billion), according to online reports from […]

JD.com, Zebra Technologies & Digital China team to unveil IoT and eCommerce Logistics Lab

JD.com, Zebra Technologies & Digital China team to unveil IoT and eCommerce Logistics Lab

Alibaba’s eCommerce rival JD.com (Jingdong Group) has joined forces with Zebra Technologies, a manufacturer of marking, tracking and computer printing technologies, and Chinese integrated IT service provider Digital China, to develop a lab dedicated to the internet of things (IoT) and eCommerce logistics. The ‘IoT + E-commerce Logistics Lab’ is in Beijing’s Shunyi district. The […]

Nearly 25% of small businesses not using social media

Nearly 25% of small businesses not using social media

A significant number of small- to medium-sized businesses have not yet adopted social media, according to new research. In a recent survey of small business owners/managers, 24% said they currently don’t use social media for their business, while 8% don’t ever expect to use social media. The survey was conducted by Clutch, a leading B2B […]

More Than a Third of UK Ad Spend Going Mobile in 2017

More Than a Third of UK Ad Spend Going Mobile in 2017

Mobile ad spending in the UK will reach almost £7 billion ($9.45 billion) this year to represent more than a third (36.6%) of UK media ad investment, according to eMarketer’s latest UK ad spending forecast. Overall digital ad spend will grow 11.0% in 2017 to £10.89 billion ($14.70 billion), accounting for 57.9% of total media […]

Yahoo text-based chatbot sets reminders and shopping lists for family

Yahoo text-based chatbot sets reminders and shopping lists for family

Yahoo has unveiled a new text-based chatbot, called ‘Captain” designed to coordinate logistics between family members, without needing download an app or buy extra hardware. The tool uses a text-based system that sets and sends reminders as well as updates shopping and to-do lists without the need to download separate applications. Currently, Captain is only […]

Smaato Releases New Inventory Discovery Feature for Demand Partners

Smaato Releases New Inventory Discovery Feature for Demand Partners

Smaato launches the mobile advertising industry’s first Inventory Discovery feature, transforming how mobile advertisers are able to discover and target mobile advertising inventory across the Smaato exchange. What used to be a manual process is now automated, giving the global, real-time mobile monetization platform’s 450+ demand partners increased access, more control and dramatically higher inventory and […]

BETC São Paulo’s Mobile App will point out how often women are interrupted by men

BETC São Paulo’s Mobile App will point out how often women are interrupted by men

A BETC São Paulo initiative, Woman Interrupted App counts interruptions in favour of female empowerment and male awareness. In 2016, much was said about the Manterrupting phenomenon, one of the many kinds of violence against women. It’s a sexist behaviour that happens precisely when she cannot finish her speech because a man unnecessarily interrupts her. […]

Lovely Leading Ladies in Mobile

Lovely Leading Ladies in Mobile

March 8th is not just another day in March, it is International Women’s Day. A day we commemorate and celebrate the amazing work women do. At Lovely Mobile News, we believe women should be recognized for their amazing contributions all day, every day! Mobile Marketing is kind of our jam, so we wanted to specifically […]

Simulmedia Partners with LiveRamp to Enable First-Party Data Activation on US TV

Simulmedia Partners with LiveRamp to Enable First-Party Data Activation on US TV

Simulmedia and LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, announced a strategic partnership enabling marketers to activate their first-party or CRM data on national TV in the US. TV advertisers who activate with first-party data can make their media dollars go further and gain valuable insights to improve all their advertising. […]