Independent digital agency Deepend and Peters Ice Cream have launched a cross-channel campaign for Maxibon, including a bespoke app, which is available on both iTunes and Google Play, to encourage ‘Maxibonding’ between mates in Australia. In a three-pronged approach, the full campaign consists of nation-wide outdoor creative, unique digital assets including a tailored Snapchat lens, and […]
Beginning March 23, Facebook is rolling out a new mobile shopping ad format globally, along with a new metric to measure the number of outbound clicks each ad receives. Known as Collection, the format consists of a photo or video set above four clickable product images. The images can be arranged automatically based on Facebook […]
Lionsgate UK has launched an OOH campaign for the new SABANS Power Rangers movie featuring Snapchat’s Snap to Unlock feature on the posters, the first time a film advertiser in the UK has done so. The campaign has been planned and executed by Carat and Posterscope. Running on London Underground sites with wifi, the campaign will […]
Entertainment and finance apps have powered a 43 per cent surge in app usage in India over the course of 2016 according to the latest study conducted by Yahoo’s Flurry Analytics. The State of the App survey found that time spent on messaging and social apps grew at a greater clip in India (52%) than […]
MillerCoors and the IPG Media Lab, announced the launch of Miller Lite On-Demand, a revolutionary suite of connected home services that modernize the beer shopping experience. The newly launched services include a voice-activated Amazon Alexa skill and a custom AWS IoT Button. Both will restock your fridge with Miller Lite within the hour. These capabilities […]
Facebook has announced its entry into header bidding with a partner-first approach that will open its Audience Network to web publishers working with six major ad-tech players. The company confirmed on March 22, that header bidding will available to mobile web publishers via its partnership with six adtech companies – Amazon Publisher Services, AppNexus, Index Exchange, […]
Google has announced the upcoming rollout of a new feature to Maps that will let people share their location with friends and family – even if they don’t have the Maps app. Available on both Android and iOS, users will be able to share their location in real-time with their Google contacts or by sending […]
Young TV consumers may be watching much more streaming video, but a large majority will skip online video advertising if allowed. The latest Deloitte “Digital Democracy Survey” says 80% will skip digital TV/video commercials — and over 70% of Millennials and younger Gen Z viewers find mobile ads to be “irrelevant.” Ad-blocking software is a […]
Pottery Barn is launching an augmented reality app, called 3D Room View, that lets customers visually try out living room furniture before they buy it. The 3D Room View app works with Google’s Project Tango, a platform that uses motion tracking, area learning, and depth perception to allow mobile devices to understand their position relative […]
IPG Mediabrands announced that Arun Kumar has been named as the group’s first-ever Chief Data & Marketing Technology Officer. In this role, Kumar will focus on the development, prioritization and management of the group’s data, technology and applications. Kumar will continue to manage the global operations of Cadreon, IPG’s ad tech unit, which will play […]