Facebook Messenger has incorporated real-time location sharing within the communication tool for the first time, enabling users to broadcast their whereabouts to a friend in one hour intervals. The added functionality brings Facebook into contention with similar tools offered by Apple’s own iPhone messages app and Google Maps. The functionality was prompted by an observation […]
Music streaming service Spotify has acquired content recommendation startup MightyTV, a service that uses Tinder-style swiping to help guide users toward TV and film choices. The terms of the deal are undisclosed but MightyTV has been shut down, as a result of the acquisition, and its team will join up with Spotify’s in New York […]
Unilever plans to shift more of its marketing budget to digital display advertising after a successful trial involving five of its brands delivered an average ROI of £1.47 for every £1 spent. The data was calculated by the Internet Advertising Bureau (IAB), which was one of the partner organisations that took part in Unilever’s ongoing […]
China has changed from ‘I’ll call you’ to ‘I’ll WeChat you.’ WeChat is the main tool through which the nation connects to each other in their daily lives – despite it only going online 6 years ago. But, where is the line between connected and “over-connected?” Undoubtedly, technology brings us closer, but it also brings us new […]
The traditional wall calendar has been given a high-tech upgrade, thanks to a clever use of electronic ink from a Japanese inventor. Created by Japanese designer Kosho Tsuboi, the Magic Calendar looks like it’s made of paper, but is actually a subtle smart screen. The calendar, currently only in prototype stage, works as an e-paper […]
Tommy Hilfiger and Hugo Boss have become the latest fashion brands to embrace Android Wear smart watches after established tech companies such as Motorola, which in 2017 has opted to skip a new release, have left a possible gap in the market. Of the two Hugo Boss have plumped for a more formal look with a […]
AppsFlyer, the leading mobile attribution and marketing data analytics company whose mission is to make the marketing industry more measure-able, announced the launch of Pivot, a new reporting interface that allows marketers to save time and effort by delivering highly-customizable marketing data analysis from within the AppsFlyer analytics dashboard. Pivot’s drag-and-drop interface provides marketers with […]
Twitter is considering launching a paid subscription service, aimed at ‘power users’ such as marketers and journalists. The plans were revealed when Twitter starting surveying users about their interest in a premium version, which would essentially be an expanded version of TweetDeck, the Twitter dashboard app acquired by the company for a reported $40m (£32m) […]
Independent digital agency Deepend and Peters Ice Cream have launched a cross-channel campaign for Maxibon, including a bespoke app, which is available on both iTunes and Google Play, to encourage ‘Maxibonding’ between mates in Australia. In a three-pronged approach, the full campaign consists of nation-wide outdoor creative, unique digital assets including a tailored Snapchat lens, and […]
Beginning March 23, Facebook is rolling out a new mobile shopping ad format globally, along with a new metric to measure the number of outbound clicks each ad receives. Known as Collection, the format consists of a photo or video set above four clickable product images. The images can be arranged automatically based on Facebook […]