Elevating its implementation of latent semantic indexing, Google has updated its shopping tool. The new features will allow users to discover, research, and compare products on Google Shopping with greater proficiency, according to the company. In the blog post announcing the update, Jennifer Liu, product management director for Google Shopping, said mobile shopping on Google was redesigned to […]
The launch of the smartphone and wider “connectivity” are seen as the most significant technology breakthroughs during the past 25 years, a survey has revealed. Telecommunications company TSI asked people to share their views on what tech has made the biggest impact since the 1990s, how it is used, and what the future holds. An […]
Data services are powering the online retail boom, helping UK businesses get their share of the ‘Santa Economy’ and ensuring they deliver a seamless shopping experience for customers during Black Friday weekend. In 2016, during Black Friday and Cyber Monday alone, Experian received over 24 million requests for contact information to be validated by their […]
Professional photographer, Sharon Latham, has joined forces with Apadmi and England goalkeeper, Joe Hart, to create a travel selfie app. Selfie Guide guides you around the world and helps you take the perfect selfie. The Lancashire photographer said she was inspired by the “abundance” of poorly taken selfies and she wanted to create an app, which […]
Asos is among the first brand to toy with Snapchat’s new Promoted Stories feature, released November 24, which the messaging app has touted as a way for advertisers “tell deeper stories”. The format has opened up Snapchat’s most popular user feature to brands, letting them string together images and videos which disappear within 24 hours […]
Online takeaway platform Just Eat has delivered an augmented reality feature to add another compelling dimension to its food offering, via Facebook. The feature allows mobile users to beam food items into the real world via their mobile, a move that will help visualise the broad catalogue of items into the household of the consumer […]
The cost of mobile data in European countries varies substantially, with Belgium and the UK offering the least data per Euro, while Romania offers the most, according to GlobalData, a leading data and analytics company. Consumers may not expect €10 to buy a lot of mobile data in northern and western European nations, but the […]
IAB Europe, in collaboration with IHS Markit, has published the AdEx Benchmark H1 2017 Study. The data reveals that online advertising grew 11.5% to €22.2bn for the first half of 2017 from €20.2bn in H1 2016. The Study reveals that nearly all growth in online ad spend was on mobile; mobile display grew by 45.9% […]
Rapid and effective qualitative market research using mobile phones is helping drinks giant Diageo revamp its advertising and better understand the positioning of its brands in African markets. Traditional research methods can be expensive and hard to organise, and may often deliver superficial results, so the Join The Dots agency came up with an alternative […]
Twitter has begun testing a feature which enables users to privately save tweets that interest them to look at later. News of the feature – which is called ‘Bookmarks’ – first surfaced in October, when Twitter product manager Jesar Shah revealed a prototype of the feature. Back then, it was dubbed ‘save for later’. For Hack Week […]