Smirnoff has announced a new extension of its “Equalizing Music” global campaign through a new partnership with Spotify that promotes equality for women musicians around the world. According to Spotify data, none of the top 10 most-streamed tracks were performed by women artists or bands in 2017. To help make a difference in the music […]
Online retail has long lamented the smartphone visit-to-revenue gap. The fact is, it remains a challenge. But every cloud has a silver lining: That gap is also shrinking. According to “A Mobile-First World,” a new report from Adobe Digital Insights (ADI) that examined data from Adobe Analytics, smartphone visits are increasing in value at a […]
Placed, a location-based ad tech firm that Snap Inc. bought in 2017, is making its analytics platform available to the public at no cost, according to an announcement. By making its Placed Insights service open source, the firm is letting more brands and agencies use mobile marketing tools that were previously only available to bigger […]
Nike has joined forces with meditation app Headspace to provide you with a different kind of audio-guided runs: one that works your body and calms your mind. You can now find the first three Headspace audio-guided “mindful” runs on Nike’s Run Club (NRC) app. Like the other guides on NRC, they feature coaches and athletes […]
Mobile and wearable payments are on the rise in the UK, with the pair of ‘touch-and-go’ payments options growing by 365 per cent and 129 per cent over the last 12 months. The growth statistics come from Barclays’ credit card arm Barclaycard and the company’s Android contactless mobile facility, as well as its bPay payment […]
Mobile operator Three has launched the Cisco Jasper Control Center, which will enable enterprise customers worldwide to launch, manage and monetize IoT services. The automated IoT connectivity platform is designed for companies looking to deliver IoT services to their customers on the Three Group networks. The Three Group’s customers can now leverage the power of […]
The Mobile Authentication Taskforce, comprised of AT&T, Sprint, T-Mobile and Verizon, has revealed product details of the next-generation mobile authentication platform at Mobile World Congress in Barcelona. Formed last year to develop a mobile authentication solution to help protect enterprises and consumers from identity theft, bank fraud, fraudulent purchases and data theft, the Mobile Authentication Taskforce […]
Uber has launched a new service designed to ferry US patients to and from doctors’ appointments. The Uber Health dashboard allows healthcare providers and caregivers to request and schedule rides on behalf of patients. Uber Health rides are coordinated through text messages so riders don’t need a smartphone to get to their appointments. Uber is also […]
Global adtech and app user acquisition company, Mpire Network, launched a comprehensive brand refresh. At its centre is the introduction of a new, truncated name, Mpire, to reflect the Company’s evolution beyond the category of ad network. Accompanying the new name will be a renewed visual brand identity for the company, and the new website. […]
Alphabet-owned Google sent a message to Slack on Wednesday, saying that its workplace messaging platform—Hangouts Chat—has officially launched. Hangouts Chat functions in similar fashion to Slack and other workplace messaging platforms, but also provides a slew of other Google products such as Docs, Sheets, Slides, Calendar and Cloud Search. Google also says it will use […]