Google is to make it easier for users to understand what data it collects on them and why ahead of EU regulators implementing the new General Data Protection Regulation (GDPR) on 25 May. The firm hasn’t announced any sweeping changes to its data policies, instead like Facebook it’s seeking to improve “user transparency” by giving […]
Steam is bringing mobile game streaming to Android and iOS with a new Steam Link app which will let gamers stream games off their Mac or PC over the internet to their smartphones. The app is scheduled to launch at the end of the month during the week of May 21st, with Android support initially […]
Ad skipping is a global behaviour on video content, though skippable ads still hold significant value for advertisers, according to research from IPG Mediabrands’ MAGNA and IPG Media Lab. The study of 20,000 consumers around the world found that both the UK and Canada have a skip rate of 52 per cent compared to a […]
Steel Media Ltd and Maysalward have announced the launch of Pocket Gamer Middle East, a site about and for the Arabic-language mobile games scene. The two companies revealed a partnership that will see PocketGamer.me published as a sister site to the long-running PocketGamer.biz, a leading b2b mobile games industry site. PocketGamer.me will serve the Middle […]
Amazon announced the opening of interactive Amazon Experience Centers within select Lennar model homes across the United States. In these Alexa-enabled smart homes, customers can simply ask Alexa to control the television, lights, thermostat, shades, and more. The model homes showcase how customers can use Alexa in their everyday lives. Customers can experience just how […]
Knowing where to invest your online advertising budget is, in some ways, no easier than ever , despite the amount of data and tools marketers now have at their disposal. One of the reasons it is so complicated is the vast number of formats available and the speed at which new ones are emerging. This […]
Walmart has ended its delivery partnerships with both Uber and Lyft, potentially losing the grocery giant significant ground on rival Amazon. It is not clear the reasons why ties were severed but Walmart will use other delivery services to serve the four markets where it previously used Uber, and it will continue to push forward […]
Apple is reportedly enforcing some of its privacy rules more stringently for apps in its App Store. According to a report by 9to5Mac, the iPhone maker started removing apps that share location data with third-parties without “explicit consent” from users. Apps that have been removed from the App Store in this instance have been cited […]
Cathay Pacific and Asia Miles are applying smart blockchain technology in one of their new marketing campaigns for the first time. As part of Asia Miles’ ‘Unlock More Miles‘ dining promotion in Hong Kong, it has designed a new app with Cathay that will allow loyalty club members to visualise and keep track of […]
Google kicked off its annual I/O developer conference with a barrage of announcements that show how artificial intelligence (AI) will give its next Android mobile operating system the ability to learn how people use their phones to make calls, schedule their day, listen to music, book tickets and read news. Android P will have augmented […]