Wunderman has created a new campaign for Movistar, a leading telecommunications company in Buenos Aires. ‘Perspectives’ is a mobile campaign developed using a unique digital storytelling tool that allows viewers to experience dual video perspectives simultaneously – simply by rotating their phones. ‘Perspectives’ is the story of a teenager divided into two parallel timelines in […]
Ecommerce is continuing to charge the high street as over half of UK consumers (51%) admit they now prefer to shop online than in-store. The research by eCommerce search and navigation specialists EmpathyBroker found that 55% also said that they are shopping more online this year compared to 2017. Key findings: 55% of UK consumers are […]
Cloud-based instant messaging service Telegram has introduced a feature that enables users to store their real-world IDs or documents and easily pass the information on to services that require it. With Telegram Passport, the platform hopes that users will be able to use the service to share their data with services like financial services and […]
Quantcast Choice, the free consent management platform launched by Quantcast ahead of the implementation of the General Data Protection Regulation (GDPR) in May 2018, enabled its one billionth consumer consent choice on July 26. The milestone follows a number of industry reports naming Quantcast Choice as the most popular GDPR consent solution among publishers in […]
Toyota will put on a technological show for the world when all eyes are on Tokyo for the 2020 Olympic Games. This will include the demonstration of a Level 4 self-driving car to highlight Toyota’s goal of providing personal transport for everyone, including those that are too old to drive or suffer from poor vision. Toyota says […]
Domino’s is converting its pizza boxes and the pizzas into an augmented reality. The pizza chain has started running a national ad campaign that lets Snapchat users to play with the platform’s new “shoppable AR” lens. This new feature is now available. It allows users to tap a button within Snapchat to quickly order a […]
Temple Spa doubled mobile revenue after upgrading its eCommerce operation in line with how customers prefer to shop. This case study looks at how the luxury skincare and spa brand worked with eCommerce agency Gene to get a 67% increase in mobile conversion rate over the same period. Temple Spa, co-founded by industry experts Mark […]
AI-based ad automation platform Bidalgo has unveiled a new product called Creative AI which aims to bring the power of artificial intelligence to helping marketers design high-performance ad creative. An integrated part of Bidalgo’s self-serve ad automative platform, Creative AI uses image- and video-recognition technology to analyse every component of an advertiser’s creative, down to each […]
The global digital out of home (OOH) market is expected to exceed more than $5bn by 2022 at an annual rate of 10% as a result of boost in programmatic advertising. According to MarketWatch, the report by Market Research Engine states that the major driving factors of global digital OOH market are increased spending on […]
Bloomberg Media Group has launched ad.apt, an innovative ad solution breaking new ground in display advertising. Leveraging Bloomberg’s unique data, content and design footprint, ad.apt enables Bloomberg to convert a simple set of brand elements into a multitude of high-impact, natively designed formats. ad.apt delivers a range of user experiences featuring video, data and content […]