Läkerol creates an App to connect Native Swedish Speakers with Refugees

Läkerol creates an App to connect Native Swedish Speakers with Refugees

Let´s Talk is a free app from Läkerol that connects people who speak fluent Swedish to people who need to practice the language. The App has been developed by King Agency in Sweden. A clever and refreshing way for a Lozenge Brand to encourage Social Good and ignite conversations. Willing Swedes can demonstrate another way […]

Mobile At The Heart Of Retail Experience According To IAB Global Report

Mobile At The Heart Of Retail Experience According To IAB Global Report

Mobile shopping and purchasing have become the norm across the globe, according to “Mobile Commerce: A Global Perspective,” an in-depth survey of mobile users from 19 countries around the world, released today by the Interactive Advertising Bureau (IAB) at the IAB MIXX Conference. Just over three-quarters (76 per cent) of smartphone and tablet users in […]

Marketers prefer prudent spending on mobile advertising

Marketers prefer prudent spending on mobile advertising

  While penetration of smartphones and mobile services continues to increase in Asian markets, mobile advertising is not as prevalent as is assumed. Brand owners still allocate a substantial amount of money to advertise on conventional media. According to data from the Asia Pacific branch of the Mobile Marketing Association (MMA), the average company in […]

Emogi Unlocks Mobile Messaging for Brands

Emogi Unlocks Mobile Messaging for Brands

Emogi today announced the launch of Wink, the world’s first platform for mobile messaging empowering brands to join the conversation through branded emojis, stickers and GIFs. With Wink, marketers are able to leverage the native keyboard to deliver content, without requiring consumers to download a separate emoji keyboard, app or sticker pack. Popular chat platform […]

Snapchat rebrands as Snap Inc after camera ‘Spectacles’ unveil

Snapchat rebrands as Snap Inc after camera ‘Spectacles’ unveil

Snapchat’s name has disappeared about as quickly as the app’s trademark disappearing photos. The Venice, California-based company is debuting its first hardware, $129.99 video-capturing sunglasses, and renaming itself as “Snap Inc.” to reflect its new direction, the company’s CEO and cofounder Evan Spiegel told WSJ Magazine. Snapchat has been testing early versions of the gadget, […]

Instagram’s COO On Exceeding 500,000 Advertisers And The App’s Next Big Opportunity

Instagram’s COO On Exceeding 500,000 Advertisers And The App’s Next Big Opportunity

Instagram announced it has exceeded 500,000 advertisers. COO Marne Levine, speaking to Forbes,  says the company’s next big opportunity is catering to small- and medium-sized businesses. (Courtesy of Facebook) The number of advertisers on Instagram has more than doubled over the last six months and now exceeds 500,000, up from about 200,000 in February, the […]

Tinder’s newest app, Tinder Stacks, lets you swipe on anything

Tinder’s newest app, Tinder Stacks, lets you swipe on anything

Tinder today is launching a new application for social polling. The company announced the debut of “Tinder Stacks,” an app for iMessage users that will let you use the “swipe to like” gesture the dating app popularized for anything you want – whether that’s polling your friends which photo should be your new profile picture, […]

Real Ale Body Launches CaskFinder App

Real Ale Body Launches CaskFinder App

The Cask Marque Trust, which offers independent accreditation and training for pubs selling cask ale, has released its CaskFinder app, to coincide with the publication of its latest Cask Report. The report includes research into the way that cask ale is sold and marketed in pubs, concluding that most pubs where cask ale is sold […]

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