Real-Time Data Used to Calculate the Brand Power of Athletes

brandtix_app_interfaceBrandtix is the first global sports index platform that provides analytics on a players’s brand value, based on up-to-date athletic performance and social media presence. The website and app were developed by a team of experienced sports marketers to help agents, sponsors, broadcasters, and clubs make informed endorsement decisions.

Brandtix combines real-time, incremental analytics pulled from performance on the field and on social media accounts. The ‘dashboard’ allows users to view trends in specific time-frames, and can provide thorough statistics on players and their fan demographics.

As Brandtix’s data insights are valuable for a variety of sports industry personnel, the platform lets users tailor their experience to suit their needs, including customizable widgets which allow users to integrate data into existing applications.


Source: PSFK & MarComm News

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