Tailored Brands is using cloud mobile marketing solutions from Waterfall. The partnership will deliver Waterfall’s mobile marketing and engagement solutions across Tailored Brands’ three marquee brands. With the addition of Tailored Brands to its client roster, Waterfall increases its footprint in the retail vertical and delivers the next wave of innovation for brands to better […]
In the Netherlands, thousands of young children cycle to school and back every day. Every year, a large number of those children are involved in road accidents, some of them fatal. This is mainly due to the children’s lack of experience with road traffic. To address this problem, in collaboration with Veilig Verkeer Nederland (the […]
Addictive Mobility, a leading mobile ad tech solution provider and Adobe Audience Manager, the industry’s leading data management platform (DMP), have successfully completed a platform integration that will allow brands to extend high-value audience segments from cross-device channels to the mobile environment. Adobe Audience Manager, a core solution within Adobe Marketing Cloud, consolidates audience information […]
A small U.S. advertising company is making waves in the tiny but rapidly growing market for personalized mobile advertising. SITO Mobile Ltd uses location-based data to target ads to users of more than 250,000 mobile apps, including the Wall Street Journal, Pandora and Major League Baseball. SITO collects data including a device’s ID and location […]
Canon is launching City Surfers, an interactive mobile-first ad campaign with Mobkoi, the ultra-premium mobile marketing specialist. Using Celtra’s innovative mobile advertising formats and designed by Mobkoi’s creative studio based on J. Walter Thompson campaign assets, the campaign is the latest in Canon’s ‘Come and See’ stories, designed to engage smartphone users to interact with […]
[KGVID]https://lovelymobile.news/wp-content/uploads/2016/10/The-Economist-video.mp4[/KGVID] The Economist, a leading source of analysis on international business and world affairs, today announced that it will bring its mind-stretching journalism and global perspective to Snapchat users in the US,Canada, Britain and Australia through the Snapchat Discover platform. Each weekend The Economist will publish an edition on Snapchat Discover that examines one theme […]
The use of mobile technology was decisive in order to achieve the goals for this campaign. Teamed up together with the agency, Adsmovil developed an interactive rich media that allowed users through a game to know more about the 100% electric technology of the Renault Twizy in Colombia. They created a game in which people […]
McDonald’s, Unilever and Gatorade are among the first advertisers to purchase Snapchat ads via third parties in what appears to be a test of the app’s programmatic potential. Rather than rush to explore that potential, the mobile messaging app is carefully testing automated ads with a select number of brands. These include Gatorade and Nissan […]
Building better mobile advertising experiences comes down to understanding the consumer journey, being contextually relevant, and respecting their ability to opt in and out of engagement. That’s the view of Exponential head of mobile for APAC and South Africa, Nicole Liebmann, who presented on how to optimise mobile advertising at the vendor’s recent customer breakfast […]
With the number of Hispanic voters in the U.S. topping 27 million this year – and immigration playing a pivotal role in the national debate – the impact of this rapidly growing demographic on the 2016 election is expected to be decisive. Florida International University (FIU) and Adsmovil decided to run a mobile poll using […]