Japanese mobile carrier turns stores into Pokemon Go locations

Japanese mobile carrier turns stores into Pokemon Go locations

Brief: Pokemon Go creator Niantic has partnered with Japanese telecom SoftBank Group to turn 3,700 of the mobile carriers’ stores into PokeStops and PokeGyms in the Pokemon Go game. The move boosted SoftBank shares by 1.6% and Nintendo shares 3.3%, according to Bloomberg. McDonald’s Japan was the first brand to jump on the PokeStop bandwagon with a deal […]

How mobile payment apps can work as marketing tools

How mobile payment apps can work as marketing tools

(c)iStock.com/Petar Chernaev Mobile payments are exploding. With the number of users forecast to grow by 62% to almost a fifth of smartphone users in the US this year, according to eMarketer, the value of proximity mobile transactions is expected to surge to $27bn in 2016. The boom has been a long time coming. But now […]

SessionM raises $35M for mobile marketing/loyalty tech

SessionM raises $35M for mobile marketing/loyalty tech

  Mobile-first marketing automation and loyalty platform SessionM announced a $35 million strategic growth investment round of Series D funding last week, furthering its efforts in the mobile CRM space. The funding round was led by General Atlantic, Salesforce Ventures, Causeway Media Partners, Charles River Ventures, Highland Capital Partners and Kleiner Perkins Caufield & Byers. […]

Trophit and Adways partner on PreLaunch.Me for better pre-registration campaigns

Trophit and Adways partner on PreLaunch.Me for better pre-registration campaigns

Above: Trophit enables pre-registration campaigns on mobile. Trophit and Adways have teamed up to create entice users to adopt new apps using PreLaunch.Me, a platform for pre-registering users for games and apps on both iOS and Google Play. Tel Aviv-based marketing startup Trophit and Tokyo digital marketing firm Adways are joining forces on PreLaunch.Me to […]

Keettoo app partners with 100 firms, to allow cash to users for viewing ads

Keettoo app partners with 100 firms, to allow cash to users for viewing ads

Keettoo, a free Android-based mobile app which is giving a slice of mobile advertising revenue to its users, has enrolled as many as 100 large and medium-sized companies, and said that the app will soon be available on iOS and Windows platforms. “We have now over 100 advertisers across sectors that include automobile, hospitality and […]

Nine launches ‘innovative’ mobile ad units on programmatic marketplace

Nine launches ‘innovative’ mobile ad units on programmatic marketplace

Nine has extended a partnership with one of Australia’s newest ad tech players to deliver a mobile programmatic offering it hopes will revolutionise small screen advertising. Playground XYZ, which launched last November promising it would shake-up mobile advertising, has been given the green light to bring new ad formats, including Super Skin, Side Push, and […]

McDonald’s Unveils World-First Mobile Experience with the Monopoly Game

McDonald’s Unveils World-First Mobile Experience with the Monopoly Game

McDonald’s Australia has launched what is claimed to be a world-first mobile experience for its largest promotion, with the Monopoly Game at Macca’s app, transforming the entire promotion into a mobile gaming experience that converges the digital and physical worlds. Going mobile for the first time, the campaign and mobile gaming experience was led by […]

Snapchat Poised To Rake In $1 Billion In Annual Revenue By 2017, Report Forecasts

Snapchat Poised To Rake In $1 Billion In Annual Revenue By 2017, Report Forecasts

CREDIT: Getty Images Snapchat’s messages may disappear, but the company’s advertising dollars are starting to pile up. The Los Angeles startup is nearly on pace to cross $1 billion in annual revenue by the end of next year, according to a forecast released Monday. By selling video ads, sponsored geo-filters and sponsored augmented-reality lenses, Snapchat […]

Infographic: Happy 4th Birthday Tinder!

Infographic: Happy 4th Birthday Tinder!

This September, dating app Tinder will celebrate its fourth anniversary. Since September 2012, more than 40 million people have downloaded the app and swiped right on potential matches, with wildly varying degrees of success. Every single day, there are 1.6 billion swipes on Tinder and 26 million new matches formed. Having started as an experiment […]

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