Snapchat has began rolling out the ability to video chat with up to 16 friends at the same time, as well as introducing a way to tag friends in Snaps. To create a group video chat, users have to enter an existing group chat, or create a new group with the people they wish to […]
LinkedIn has launched video for Sponsored Content and Company Pages, letting B2B marketers post ‘visually compelling stories’ to their audience on the business-focussed social network. Marketers will be able to use LinkedIn’s suite of B2B targeting capabilities available for video for Sponsored Content, to target audiences by traits including job title, seniority, company name, industry, […]
Domino’s has made both a live and virtual Rube Goldberg machine for a campaign to promote its Piece of the Pie Rewards program, including a mobile game that helps hungry players earn rewards. The ‘Beautifully Easy’ TV spot by Crispin Porter + Bogusky (CP+B) introduces the rewards program with a woman placing a pizza order on […]
One-fourth of all UK digital ad spending is set to go to social networks this year as marketers increase their spending on platforms like Facebook, Twitter and Snapchat to over £3bn. According to eMarketer, UK marketers will spend £3.3bn on social network advertising this year, up 24 per cent from 2017. This forecast has been […]
Google agreed to buy Tenor, a four-year old startup that helps advertisers run mobile ad campaigns that feature GIFs, or short video clips that run on a loop, per a blog post. About 300 million people a month use Tenor’s platform for Android, iOS and desktop to find GIFs to copy into messages or to […]
Snapchat is reportedly working on a new feature that will let users control which third-party apps will have access to their accounts, the media reported. The latest beta version of Snapchat has a new feature category called “Connected Apps” whose description reads: “These apps are connected to your Snapchat account. Choose an app to control […]
After 200 million downloads (and counting), mobile games publisher Deemedya had a problem; existing platforms that promised to increase app monetization simply weren’t delivering. So the team decided to go away and build their perfect platform. After 18 months in stealth mode, Game of Whales is the result. Game of Whales is a new kind […]
Barnes & Noble, the world’s largest retail bookseller, has announced the launch of Browsery —the first mobile app to talk about books the way readers do. Browsery is available for Android and iOS users. It blends technology with the Barnes & Noble experience of community, conversation and peer-to-peer recommendations to deliver a new kind of […]
Apple has announced two initiatives aimed at educators and students. The first is Everyone Can Create, a free curriculum that enables teachers to integrate drawing, music, filmmaking or photography into their existing lesson plans for any subject. It’s designed to take advantage of a new 9.7-inch iPad also announced buy Apple, with support for Apple […]
Google Maps is now available in 39 new languages, the company announced in a blog post. These languages — including Afrikaans, Danish, Filipino, Hebrew, Icelandic, Mongolian, Serbian, Slovak, Swahili, Turkish, and Vietnamese, to name a few — are spoken by around 1.25 billion people. Keep in mind there are a total of 6,909 living languages […]