Barnes & Noble, the world’s largest retail bookseller, has announced the launch of Browsery —the first mobile app to talk about books the way readers do. Browsery is available for Android and iOS users. It blends technology with the Barnes & Noble experience of community, conversation and peer-to-peer recommendations to deliver a new kind of digital browsing that’s a gateway for users to find new books and talk about the ones they love with fellow readers. Customers can like, comment, or contribute answers to questions posed by the community, like or comment on the answers of others, or ask questions of their own. Seamless connectivity to the mobile web allows purchase or sampling of new discoveries.
“Books have always brought people together over shared interests to make recommendations to one another, and Browsery is rooted in that core experience of the reading life. We’re taking the way people talk about books with their friends and in our stores across the country and giving it a fun mobile presence,” said Fred Argir, Chief Digital Officer at Barnes & Noble. “Through this innovative new app, customers will be able to recommend great books to each other. We’re also encouraging our booksellers to get involved and share their knowledge and passion with a wider audience.”
To help customers join the conversation, Barnes & Noble will share Browsery content on its social channels, posting the Browsery “Question of the Day” on its national Facebook, Twitter and Instagram accounts, inviting its significant social community to engage. In addition, some of the best answers and recommendations from customers, booksellers and well-known authors on Browsery will be shared across those social channels. Stores nationwide will promote on their local social media pages, too.
Brad Meltzer, author of the current bestseller The Escape Artist, poses the inaugural “Asked By an Author” question for launch week, showcasing how Browsery will provide the author community an opportunity to engage with readers. Authors will be encouraged to share their opinions and favorite customer posts with their followers on social media. Browsery will also be integrated into select store events to bring mobile readers into real-time author conversations.
Source: Barnes & Noble