Superdrug has launched a ‘#TweetforTreats’ campaign, which will see the retailer touring England throughout June with a Twitter-activated smart vending machine. The vending machine is activated by swiping a loyalty card and then tweeting using the ‘#TweetForTreats’ hashtag. In exchange, customers will receive a free product from Superdrug’s own-brand line. The campaign is intended to […]
No one really knows how many people have actually had a chance to see one of their Instagram posts. They know the potential audience based on how many people follow their Instagram account, but they have no idea how many people are checking their feeds soon after that photo or video is posted or how many […]
Snapchat has signed a multiyear deal to share live moments from Wimbledon, including user footage from the men and women’s finals. The partnership comes as the social giant has revealed its British user number for the first time, claiming that it now has 10 million active daily users in the UK, which makes Britain its […]
Live streaming app Periscope has made moves to clamp down on the real time abuse which sometimes saturates broadcasts on the system. The app claims to have seen great growth in recent months but admitted that it was lacking in ways to combat spam and abuse. As a result, it has rolled out a tool […]
Music streaming service Spotify has introduced a new marketing feature, enabling brands to sponsor the 400-plus playlists the company curates, reaching and engaging target audiences through the passion point of music. The feature was unveiled with Kia Motors sponsoring the New Music Friday playlist to introduce its new Kia Sportage model. Through the sponsorship, Kia […]
The new look will allow publishers including Vice, Daily Mail, BuzzFeed and Cosmopolitan to show off their content instead of the current logos. It is understood that the revamp could be as soon as next month, according to VentureBeat. The site also said that the new look is being shared with people on the site. […]
Google for the last few years has been working to prioritise mobile, not only trying to enhance the user experience for consumers but giving advertisers more ways to reach them. Now the company is making another leap in its mobile ad offering, rolling out ads in its Maps app. The new products, announced at the annual […]
Royal Mail has launched its first consumer app, called Swapshots, which can customise, print, post and deliver photos within three days. The app is free and available to download from Google Play and the App Store. The cost of using the service is 85 pence per image. Credit can be bought either via a debit […]
Car-hailing app Uber has begun testing a self-driving vehicle in a move that threatens to further disrupt the taxi industry. Following the likes of Google and Baidu, the company is developing autonomous technology for vehicles that could usher in the end of the traditional taxi cab with a licensed driver behind the wheel. A hybrid-powered […]
TMW Unlimited has created a dedicated digital production studio for Sony Mobile’s global digital marketing team. The Sony Mobile Studio, which will sit in house at the agency, handles high volume, fast turnaround (from two hours to same-day response) digital asset creation and adaption. The studio is run by TMW Unlimited senior creative Fraser Leggat […]