MasterCard is teaming up with British Airways and TfL as part of its ‘Trip Hack’ hackathon that will aim to create payments-enabled travel apps that help consumers make journeys across multiple forms of transport, whether its the everyday commute or an international holiday. More than 100 coders, designers and developers from around the UK will […]
Google has opened this year’s I/O conference by unveiled the latest additions to its Universal App Campaigns offering, including the extension of the service to Apple developers, plus tools to help them find high value customers. The Universal App Campaigns suite is expanding beyond Android to help developers grow their iOS apps, meaning all app […]
According to Opera Mediaworks, in their Q1 2016 Mobile First Insights report, mobile apps dedicated to entertainment and information-gathering for consumers are now reaching audiences as large as some of the top broadcast and cable TV shows. The company noted the evolution of mobile from being a communication tool to now a primary source of […]
NHS Blood and Transplant has launched an augmented reality campaign supported by experiential activity to raise awareness of blood donations among potential donors. The campaign, ’See the power of blood donation’, created by agency 23red, also highlights the life-saving power of blood donations and uses innovative augmented reality technology to encourage the public to offer […]
Once again proving that OAK is the only cure for hungrythirsty, Parmalat and The Monkeys have created the ‘1-Second Coupon’, a social media promotion that tests punters’ state of decisiveness via Snapchat. With only one second at their fingertips, users have to prove they are not hungrythirsty by taking a screen shot of the coupon. […]
Saatchi & Saatchi and UNMAS (United Nations Mine Action Service) joined forces to commemorate United Nations International Day for Mine Awareness and Assistance in Mine Action on 4 April. After uploading over 1,700 photos, each tagged specifically to more than 100 profiles, UNMAS and Saatchi & Saatchi Denmark have brought back one of the most […]
In today’s society we are constantly in touch with our friends. When they miss us, they are able to send messages instantly via one of many messaging channels. But man’s best friend does not have such a luxury. They spend many hours at home unable to express their feelings. In moments of intense loneliness dogs […]
If you like mapping your runs and wish someone would reward you for your cardio cartography, Old Spice might have you covered. Old Spice Dream Runner, launched last week, is a mobile website created by the brand and agency Wieden + Kennedy. Use it on your neighbourhood run, and it will draw a map of […]
Google has launched a new keyboard for iOS devices that directly integrates search functions, such as maps, GIFs or shopping results, into user’s messages. Called Gboard, the keyboard features a button on the upper left that lets users perform web searches, look for images or GIFs, or even search for emoji without ever leaving the […]
NASA has teamed up with Snapchat to give would-be astronauts a glimpse into life in microgravity. On May 16, to mark the International Space Station’s (ISS) 100,000th orbit around earth, the US space agency unveiled a series of videos on the platform fronted by commander Tim Kopra. Presented in real-time via Snapchat’s Live Stories service, ‘A Day […]