Snapchat has introduced a raft of new features as it looks to bulk up its advertising offering and become a go-to destination for brands. The messaging app has been on the charm-offensive for a slice of marketers’ budgets for the past year and now it has unveiled three updates designed make it easier for companies […]
A new Fitbit-style smartphone app is aiming to help reduce the number of university dropouts and enhance students’ learning experience. Universities from across the UK are trialling the app – developed by higher education (HE) technology company, Jisc – which records students’ learning activity, allowing the university to step in should they veer off course. […]
As retailers hunker down on perfecting their location-based marketing techniques, the tactic of integrating mobile advertisements with directions to bricks-and-mortar stores via map applications may be the strategy they are searching for. Although ads for strictly mobile or digital promotions are often times at the top of retailers’ sought-after marketing initiatives lists, the importance of […]
Publishers are out to crack the code on how effective their Snapchat photos and videos are, and some are leaning on Twitter for insights. At a panel organised by Northside Festival this week, MTV execs talked about how the publisher is programming short-form content for the mobile app geared toward millennials. MTV is one of […]
Facebook is giving users the ability to upload videos into comments and replies on posts and status updates. The project was thought up during the company’s 50th Hackathon earlier this year, which brings staff together for a day to come up with new ideas. Users can now upload videos as replies to posts by people […]
A top British entrepreneur thinks he’s solved the problem of our over-stretched NHS – a personal robot doctor you can access with the click of a button. Ali Parsa, founder of the Babylon health app, claims his new device is safer than visiting a doctor or nurse when you’re worried about any undiagnosed symptoms. Babylon is being […]
From today, London’s Tube and train passengers can get travel alerts sent to their phone, thanks to a partnership between Transport for London (TfL) and Twitter. In what’s being described as a “world first” by the travel authority, the new service will notify travellers via a direct message if there are severe delays on their […]
Samsung recently helped an Icelandic man widely known for having the worst Instagram account ever to take brilliant pictures, thanks to the camera on the Galaxy S7 smartphone. In a campaign created by Cheil Worldwide and launched last month, Samsung helped a fisherman from Iceland take the perfect picture after his attempts to show off […]
Euro 2016 kicks off on Friday and is expected to attract somewhere in the region of two million visitors over the course of a month. But with France still reeling from two major terrorist attacks, one in January 2015 and another one ten months later, the country remains on a high terror alert. Given the […]
Copa90 has created the ultimate Euro 2016 Guide for fans as a Facebook Messenger chatbot. The Facebook Messenger bot is a first for Copa90, and is designed to house all the key information and news that every fan needs to know during the tournament. The Euro 2016 Guide features content from Copa Collective members, including […]