A former BT executive is urging phone users to hang up on his old employer as he launches the first free mobile service in the UK. American Stephen Stokols, BT’s former vice-president of strategy and business development, launched his start-up FreedomPop several years ago in the US, where it already has one million subscribers. The […]
Taco Bell is one of the brands leveraging xAd’s new MarketPlace Discovery platform to gain more insight into customers’ foot traffic behaviors, exhibiting the importance of tapping real-time data to serve consumers the right message at the right time. Taco Bell is using the real-time mobile location intelligence platform to uncover time-of-day as well as […]
Google has launched Google Springboard, designed to act as an AI assistant for its enterprise customers. According to Prabhakar Raghavan, VP of engineering for Google Apps, the average knowledge worker spends the equivalent of one full day a week searching for and gathering information. Google Springboard aims to reduce this by searching across all the […]
In 2014, KLM threw down the gauntlet. The Dutch airline promised it would respond within 30 minutes if anyone tweeted or Facebooked with it. That audacious claim of customer service via social media came literally out of an ordeal by fire. In 2010, a volcano eruption in Iceland stranded travelers. Faced with a “tsunami in communication,” […]
Facebook has revealed new tools it promises will help retailers understand if mobile ads get people to go into stores and if they are buying as it looks to cement itself as the platform of choice for brands wanting to measure online ads against offline sales metrics. The update announced yesterday revealed new metrics that will […]
Twitter has invested £50m in Berlin-based music streaming service SoundCloud, after walking away from an acquisition deal in 2014. According to Re/code, Twitter’s investment is part of a bigger £70m round, which would value the streaming service at around £500m. Twitter’s chief executive, Jack Dorsey, confirmed the deal to the publication. “Earlier this year we […]
With the decline in text and increase in sharing through pictures and video, Facebook’s EMEA vice president Nicola Mendelsohn said she would put money on Facebook becoming “all video over the next five years”. Speaking at the Fortune Most Powerful Women International Summit today Mendelsohn also noted the importance of virtual reality and the rise […]
Slowly but surely, Instagram is turning into a direct-response platform for brands, and now calls-to-action look a little bit more like banner ads than highly styled and edited posts. The Facebook-owned app is rolling out a feature that links ads to profile pages so that when someone clicks on an ad from the news feed, […]
Apple is famously controlling of the user experience, but the company appears to be rethinking a central tenet of its software philosophy as rivals steam ahead with AI, messaging and chatbots. The company announced at its annual WWDC developer conference yesterday (13 June) that Siri, Maps and iMessage were now open to developers – a […]
Snapchat has introduced a raft of new features as it looks to bulk up its advertising offering and become a go-to destination for brands. The messaging app has been on the charm-offensive for a slice of marketers’ budgets for the past year and now it has unveiled three updates designed make it easier for companies […]