Snap Inc. plans to announce its long-rumoured gaming platform for developers in April. The mobile game platform, internally codenamed “Project Cognac,” will feature a handful of games from outside developers designed to work specifically in the Snapchat app, according to a person familiar with the matter. The new games initiative will be unveiled at Snap’s […]
Facebook has decided it’s time to double down on gaming and attempt to lure gamers away from platforms such as Twitch and YouTube. The social network is rolling out a hub for all things gaming-related in the shape of a tab dedicated to gaming within its main app. The ‘Facebook Gaming’ tab will take up residence […]
Angry Orchard Cider Company announced the launch of its Cider+Food App, featuring a unique augmented reality (AR) experience bringing delicious cider pairings to life. As the first mobile platform to focus on hard cider and food pairings, the app unlocks a range of mouthwatering recipes that pair perfectly with a refreshing can or bottle of […]
Spotify for Brands, the music streaming service’s ad sales house, is encouraging the industry to celebrate the soundtracks that helped cement top ads in the minds of the public. It is encouraging marketers to build a soundtrack of their favourite ad scores in a marketing push dubbed #loveAds. Boasting 116m free tier, ad-funded users, Spotify […]
Google recently announced new solutions to increase the lifetime value for the marketers. Now, it’s easier than ever to re-engage marketers with their audience and take advantage of a new, smarter approach to monetisation. Sissie Hsiao, VP of Product, Mobile App Advertising, says, “Let’s face it, the majority of players that marketers acquire aren’t going to […]
A study from Inskin Media and Lumen Research has found that standard ad formats attract greater visual attention when they are creatively very similar to other digital formats within the campaign. The findings conclude that the traditional ‘matching luggage’ approach to creative execution is therefore key to maximising the impact of a brand’s ad spend. The research, […]
Smart assistants are being under-utilised by consumers in Asia Pacific as they prefer to use these devices for entertainment purposes as opposed to assisting with everyday tasks, according to a report. Consumers were excited about the conveniences and potential that the likes of Google Assistant and Amazon Alexa present, with these two devices making up 80% of […]
YouTube is no longer the number one location to view influencer content with the Google-owned platform being eclipsed by Instagram, according to a report from Rakuten Marketing and Viga. The research, which saw 1,000 UK consumers and 200 UK marketers surveyed as part of a global study, found that Instagram is used 65 per cent […]
Mindshare, part of WPP, announces the launch of its audience-first customer decisioning tool, DX. By leveraging user experience principles in its approach, DX is able to reveal much more nuanced decision-making behaviours than many industry frameworks, unlocking new avenues of growth for clients. The launch is in response to emerging changes that Mindshare is seeing […]
A new report from Adobe and Econsultancy, that surveyed nearly 13,000 professionals, reveals that European brands are prioritising the more effective and transparent use of data in 2019, across both IT and marketing departments. Respondents to the Digital Trends Report expect a greater focus on data management to help them reduce their reliance on walled […]