Mobile networks that impose annual inflation-based mid-contract price hikes on their pay monthly customers are estimated to have cost UK customers almost £1billion since 2013, according to research from specialist mobile analysts Tarifica, commissioned by Tesco Mobile. Further price hikes are set to come into effect from the end of March, with EE, Three and O2 all […]
PlayStation announced that PlayStation Vue is adding multi-view on Apple TV, allowing users to watch up to four live channels on one screen. This comes just in time for NCAA March Madness, so viewers can keep an eye on all the action or mix and match live games with live news or other programs. Multi-view […]
Popular dating app Tinder has provided some insight into how its algorithm decides which potential matches it surfaces to users – and it’s no longer an ‘Elo score’ based on desirability, though it doesn’t sound too dissimilar. The Match Group-owned platform doesn’t hide the fact that it used to rank people based on how desirable […]
NBC Universal (NBCU) is rolling its Audience Studio targeting solution into Sky’s addressable advertising suite AdSmart. The combined global offering, still named AdSmart, marks the first joint advertising initiative since Comcast bought Sky in September 2018. Comcast has owned NBCU since 2011. Linda Yaccarino, chairman of advertising and partnership at NBCU, said: “The world is getting smaller, […]
Manchester-based data capture specialist, WorkMobile, has experienced its strongest Q1 to date, thanks to a host of new client wins. The first two months of 2019 proved hugely successful for the business, with new client wins coming in from a range of sectors including building, design and technology. Scaffolding firm JFE Attridge Scaffolding, lifting solutions provider TAWI UK, […]
Actian, the hybrid data management, analytics and integration company, announced the Actian Avalanche cloud data warehouse, a fully managed service solution available on the AWS cloud platform. This innovative, third-generation, cloud data warehouse delivers breakthrough levels of speed, flexibility and economics designed to make it easier for companies to deploy and scale data analytics services […]
Faced with significant challenges in the UK retail sector, new research reveals that retailers are emphatic about the importance of data and customer insight when it comes to long-term success. The new findings from marketing data and services expert Acxiom, revealed that nearly three quarters (74%) of retail decision makers believe their businesses couldn’t operate […]
AI-driven programmatic and interactive advertising platform Mintegral has setup a studio dedicated to creating digital experiences for brands on mobile. Through the Mindworks Creative Studio, the Beijing-headquartered firm will offer creative services to brands and app companies for their mobile advertising, user acquisition, and monetisation campaigns. Mindworks will focus on engaging ad formats including rewarded video, 3D […]
LIVR, the world’s first on-demand virtual reality content platform for theatre and the performing arts, has arrived in the UK. It offers consumers a fully immersive 360° virtual reality experience that transports them into the audience at great live performances to enjoy as though they were there. And all that’s needed to get started is […]
Fyber, a leading technology company creating solutions for smarter ad monetisation, announced it has partnered with Game of Whales, provider of an AI-driven monetisation optimisation platform. This will offer a first of its kind, transparent, accurate and holistic monetisation solution that empowers app and game developers to have full view of user lifetime value (LTV) […]