Michael David Winery announced the launch of their interactive face filter app, Freakshow Maskerade, which allows users to become their favourite characters from the wildly successful Freakshow wine brand and enter to win their way onto the wine label.
“While Augmented Reality has made its place in the wine industry, we really wanted to use this technology to give consumers a fun, interactive experience that connects them to the brand and wine they’re drinking,” said Melissa Phillips Stroud, VP of Sales and Marketing for Michael David Winery. “What better way to do that than making them part of the label?”
The Freakshow Maskerade app features six face-changing characters, with three additional characters ready to be unlocked by scanning Freakshow wine bottles. Users who share their ‘freak’n faces’ on Instagram and Facebook with the hashtag #freakshowwine are automatically entered to win a weekly Freak-of-the-Week swag pack.
In addition, Michael David Winery will pick one lucky winner and add their real face to the menagerie of freaks on the Cabernet Sauvignon label. Freakshow Maskerade is available on the Apple and Google app stores for free download.
In unison with the launch of the Freakshow Maskerade app, Michael David Winery announced a third act has joined the Freakshow lineup with the national release of Freakshow Zin, a Lodi AVA Zinfandel. The winery also premiered their ‘Cab in a Can’ package, a four-pack of 187ml Freakshow Cabernet Sauvignon wine cans. Since its inception in 2012, the Freakshow brand has grown from 5,000 to 230k cases across all three varietals.
Source: Michael David Winery