Facebook Inc., the world’s most popular social-media site, plans to introduce new tools to help marketers target consumers and spread their messages via mobile phones, in a bid to encourage more businesses to advertise on portable devices. The Menlo Park, California-based company, which gets 82 percent of its advertising revenue from mobile, plans to make […]
Microsoft made headlines by plunking down $26 billion for LinkedIn. Now it’s announcing its second acquisition of the week: For an undisclosed sum, the company has bought Wand Labs, a Silicon Valley-based startup that declares its mission is “to tear down app walls, integrate your services in chat, and make them work together so you can […]
Twitter is pushing its live video, rolling out a new live video button on iOS and Android phones, in addition to confirming that a Periscope embed feature will be available in the coming weeks. Twitter announced its new live video button yesterday via a tweet showing how users can now film live Periscope broadcasts straight […]
According to a study from the Video Advertising Bureau (VAB), TV is a significant driver of traffic for mobile apps. The “What’s App’ning” report, the third from the VAB on the connection between TV advertising and online traffic, indicates a 77 per cent correlation between TV advertising and traffic for 60 popular mobile apps. Examining […]
Paris-based dating app Happn has selected Liquid Communications as its agency of record following a competitive review. Liquid will conduct a Canada-wide communication plan for Happn, which will include media relations, strategic partnerships, influencer campaigns and events to increase brand awareness and active users in Canada. The agency will also promote Happn’s “See You There” […]
Social network celebrates the Euros with another hidden game you can play on Facebook Messenger Getty Facebook is forcing everyone to download its Messenger appFacebook has another game hidden in Messenger Football fans will be pleased to learn there’s another hidden game inside the Facebook Messenger app.It’s an addictive little game that has you practicing […]
Navigating a city with your smartphone can be stressful, and in your quest to find the quickest route from point A to point B, you often miss tons of interesting sights along the way. Sanpellegrino Sparkling Fruit Beverages wants to change that with a new mapping app that encourages you to discover new spots. Through […]
Taxi firm Uber launches Deliveroo-like food delivery service in London – and here’s how you might be able to get a free lunch out of it. Your lunch break is about to get a little bit more snappy thanks to a new rollout from Uber. The US-based taxi service, which has rapidly expanded across the […]
A smartphone app that “nudges” patients with alcohol-related liver disease away from their favouritedrinking dens and off-licences is being trialled by a London hospital. Sixty patients whose drinking has resulted in them being admitted to a ward at the Royal Free hospital, Hampstead, will be enrolled on the scheme. The AlcoChange app uses GPS technology […]
A former BT executive is urging phone users to hang up on his old employer as he launches the first free mobile service in the UK. American Stephen Stokols, BT’s former vice-president of strategy and business development, launched his start-up FreedomPop several years ago in the US, where it already has one million subscribers. The […]