Kahuna, a top player in cross-channel marketing automation for the mobile era, has just launched what it calls “Experiences,” which executes the personalization and optimization of customer journeys, freeing marketers up to be the creative strategists of campaigns. The product, we’re told, empowers marketers to “chain and orchestrate messaging across multiple channels, and deliver personalized, timely […]
One-in-ten UK mobile users are blocking ads according to the IAB, which has launched a study that further advises advertisers on how best to communicate with consumers on such devices. The study, conducted by Differentology, also attempts to advise marketers on how they can produce ads that better resonate with mobile users in a report […]
Instagram‘s long-awaited algorithm has finally started rolling out, and food influencers and sites that built their brands on the Facebook-owned app are already feeling the squeeze and moving to Snapchat. Food photography—think pictures of perfectly-styled plates and overhead shots of meals—has long been one of the most popular categories on Instagram. Now that Instagram is […]
Starbucks is inviting Facebook users to find out which iced coffee drink best suits their lifestyle, reflecting a resurgence in popularity for mobile-optimized personality quizzes as consumers seek out quick hits of entertainment. The coffee giant is sponsoring ads on Facebook to promote its newest mobile quiz, which consists of eight summer-themed questions designed to […]
Twitter has begun rolling out a way to not only add stickers to your photos, but to also have them be searchable. In the app, choose from a “rotating set of stickers,” then resize and move them around as you see fit on any photo. After they’ve been tweeted, you can search based on the […]
The British vote to leave the European Union has raised many questions for the global technology industry. In Britain, a majority of tech firms were against leaving the EU. A technology industry group survey found that 87 percent of British technology firms wanted to stay in the European Union, and that 70 percent of them […]
As the battle for drivers continues to heat up, on-demand car services are tacking on more benefits to build up their army. Today, Uber is taking that one step further with the launch of Pandora music on its driver app. Drivers now have an alternative to traditional radio and are able to enjoy personalized music, […]
Tumblr has partnered with YouTube to launch a live video streaming service, as the Yahoo-owned firm looks to capitalise in the growing popularity of live streaming video, such as Twitter’s Periscope and Facebook Live Video. The new tool lets Tumblr users live stream video directly to their followers’ Dashboards, and will also send out push […]
Instagram is getting bigger. Still. The photo-sharing app, owned by Facebook, now has 500 million monthly active users, the company said Tuesday, which is up from 400 million last September. That’s 100 million new users in roughly nine months — the same nine-month window it took to grow from 200 million to 300 million users, […]
Facebook Inc., the world’s most popular social-media site, plans to introduce new tools to help marketers target consumers and spread their messages via mobile phones, in a bid to encourage more businesses to advertise on portable devices. The Menlo Park, California-based company, which gets 82 percent of its advertising revenue from mobile, plans to make […]