Challenge With more than 30,000 employees and $9.66B in sales, UNIQLO is Japan’s leading clothing retail chain in both sales and profits. The brand is well-known and beloved in many countries worldwide, but has struggled to replicate this dominance in the US market. In the midst of this low awareness, Razorfish were hired in the spring […]
McDonald’s latest attempt to shed its unhealthy image backfired this week, after a fitness tracker happy meal toy was claimed to bring out its users in a rash. McDonald’s was hoping the Step It! Activity Band would be a means of getting kids to be more active. However, on Wednesday, it voluntarily removed the device […]
[Photo: Flickr user Takashi Hososhima] The Marketing Tech Venture Studio is billed as an advanced accelerator targeting startups in messaging, AI, bots, and machine learning. Over the last few years, advertising agency R/GA has taken its leadership and innovative approach to digital technology into the startup world by partnering with companies such as German retailer […]
Heineken is the best selling European beer among US soccer fans, and soccer is a growing sport in America. The brand’s Soccer Is Here campaign, where Heineken compares its own history in the US to the rise of football, talking about everyone saying its name wrong in the beginning and how it gradually earned people’s […]
Snapchat has revealed a new interactive ad unit in Australia, launching with Universal Pictures and Maybelline. The ad format was released for Cannes Lions in June this year but it is the first time it has been available Down Under. Like a regular ad, they begin with a full screen video that plays with sound […]
The app, developed by messaging bot platform Dexter, aims to inform young voters of Trump’s divisive opinions Donald Trump’s positions change so often that the simple task of asking, “Wait, did he really say that?” can be exhausting. Agency SS+K and messaging bot platform Dexter have brought his most hurtful, damaging, and hate-filled messages into […]
In oder to get a 10% discount on the company’s products, people could go to any of But’s 200 stores in France, snap a screenshot from the game in store and show it at the Checkout. The first two customers in each of the stores who also tweeted their pictures using the hashtag #butattrapezlestous (‘But […]
Metro Trains Melbourne is campaigning to keep littlies safe with Madcap’s Plane, a play-based learning app released today via Millipede. Madcap’s Plane is the third app instalment since the March launch of Dumb Ways JR – a spinoff of the hugely successful Dumb Ways to Die public safety campaign via McCann Melbourne. Little ones join […]
Since Pinterest has witnessed 60 percent growth in videos on the platform— and since video is the fastest growing aspect of social media marketing today— the company plans to help promote the power of video is ever more. We’ve learned that Pinterest will launch Promoted Video, which the company says “brings together some of the […]
The preparations for the Rio 2016 Summer Olympic Games are well documented, from building infrastructure to battling corruption, pollution, and disease. But as the Games wind down, a different kind of work begins: analysis to understand what this year’s Summer Olympics can teach us about consumer engagement. Leading up to this summer’s Olympics, Phunware conducted […]