TV replaces AOL’s current programmatic TV offering in Australia and includes a range of new audience segments, features and insights for advertisers, giving them the opportunity to buy premium, brand safe, broadcast television in an automated fashion. Built on proprietary technology, ONE by AOL: TV is a self-service programmatic TV platform that allows advertisers to trade […]
Royal Caribbean International, the self-proclaimed world’s most adventurous cruise line, is on the lookout for the “World’s Most Adventurous Squad.” The #AdventureSquad social media contest will challenge explorers and aspiring Instagram stars to act on their wanderlust and prove that their adventurousness is off the charts. In the end, one group of up to four […]
The Lovely Mobile Report and Rankings is a look back and celebration of Mobile Marketing done in 2016. It is a result of a year-long research done by us, analyzing the performance of various projects, agencies and brands in the major, global awards programs. The awards programs covered by our team for this report includes the likes […]
Web-based real estate brokerage platform Apto has launched an iOS mobile app that integrates with its desktop platform – in a bid to simplify brokers’ workflows and improve efficiency. The Apto Mobile app includes task management features, the ability to update and create property records, take pictures of properties to add to records, and view […]
Netflix launched a mobile experience that challenges users to test if they have the power of the “Iron Fist”. Danny Rand, the protagonist of Netflix’s new Marvel series “Iron Fist”, is a martial arts master whose right fist can punch through walls, split sabers and even cause earthquakes. Fans of the series now have the […]
Vpon Big Data Group, Asia’s leading big data ad tech company, releases the latest Hong Kong mobile advertising data report shedding light on the mobile behaviour of Mainland Chinese and Taiwanese tourists when traveling in Hong Kong. The HongKongers’ mobile user behaviour pattern and mobile market in Hong Kong are also covered. The report reveals […]
The Media Rating Council (MRC) has issued the final version of its Location Based Advertising Measurement Guidelines, developed in collaboration with the Mobile Marketing Association and IAB. The guidelines, which were previously available for public comment in draft form, serve as industry-wide guidance on how the effectiveness of digital location-based ads should be rated, and […]
Kodak has joined forces with Imperial Leisure to take to the streets of London with a custom charger as part of a stunt ‘wiping’ people’s mobile phones. The experiment, a collaboration between the creative agency and the Kodak Moments app, revealed how people react when their phones are wiped by mistake. Promoting the fact that […]
Vibrant Media has launched a new augmented reality (AR) content format and distribution service for Android phones that opens up a new channel for brands. Vibrant AR uses just the Chrome mobile browser and no other app, up to 390 million unique users per month will now be able to augment their view of themselves […]
US doughnut company Dunkin’ Donuts has become the first brand to partner with Waze, a Google-owned traffic and navigation app, for its ‘Order Ahead’ feature. Through the partnership, members of Dunkin’ Donuts DD Perks rewards program will be able to order their favourite Dunkin’ Donuts products by connecting to its mobile ordering feature through the […]