Premiering a new creative direction, Mast-Jägermeister SE has launched its global and US website at Jagermeister.com. The new experience features Bauhaus-inspired typography; a rich green, amber and gold palette; and footage expressing the energy of the legendary herbal liqueur. The new Jägermeister creative direction celebrates the tension between the German precision that goes into crafting […]
TabMo, the first mobile creative DSP for video, display and native advertising, has launched within the U.S. market, making its mobile-specific buying platform, Hawk, available to advertisers and their agencies in North America for the very first time. TabMo has enjoyed significant-success in Europe and the U.K., working with some of the world’s largest brands […]
Most people think that memory loss, one of the main symptoms of Alzheimer’s disease, only affects those in later life. But the disease can actually affect people as young as 40. With over 40,000 people under 65 living with dementia in the UK. To educate a younger audience about the effects of Alzheimer’s, Innocean Worldwide […]
Liverpool FC first revealed 125th anniversary home kit on 27th April, unveiling its commemorative crest to mark 125 years of club formation. As the main club sponsor of Liverpool FC, Standard Chartered celebrates Liverpool FC’s 125th anniversary by engaging Reds’ fans with the “Liverpool For Life” personality quiz. As the sponsorship activation agency for Standard […]
The increasing popularity of Facebook, WhatsApp and Instagram mean communications and social media is accounting for a greater share of the time people spend on apps than ever, according to measurement firm Verto Analytics. Measuring the cross-device behaviour of nearly 5,000 UK adults revealed the monthly time spent on communications and social media apps grew by 11.2 […]
One of the UK’s leading call tracking software provider has launched an international call tracking solution allowing businesses to monitor calls and optimise marketing activity on a global scale. Mediahawk’s brand new international tracked telephone numbers are available as both online dynamic phone numbers and offline static numbers, making it possible to determine which SEO […]
Accel Partners, DCM and Impact Venture Capital co-founder, Dixon Doll, has joined the board of directors and invested in Out There Media (OTM), one of the world’s leading mobile data monetization providers headquartered in Vienna, Austria. OTM is the creator of Mobucks™, a proprietary technology platform that connects the world’s leading brands and agencies with […]
‘War on Cancer’ is a free-to-play fundraising mobile game, where money can actively be donated to a real-life chosen cancer patient whilst the player enjoys playing a shooter game. It has been created by Saatchi & Saatchi Interactive Solutions (IS) Poland and leading Polish charity, Alivia Oncological Foundation. The game is free to download and […]
Snapchat is launching a new promotional Lenses ad format that lets advertisers superimpose corporate logos on their photos and videos. Unlike the platform’s popular filters, these new Lens ads don’t have to be used on images or video depicting faces. An example of this was seen on Cinco de Mayo when Snapchat teamed up with […]
Contactless retail payments made via cards, mobile and wearables are set to reach $1.3 trillion (£1.01 trillion) in value globally by 2019 – more than double the estimated $590bn estimated for this year. According to research from Hampshire-based analyst Juniper Research, cards will continue to contribute the most to total contactless transactions – accounting for […]