Ads are coming to Facebook Stories and it doesn’t see Instagram as competition

Ads are coming to Facebook Stories and it doesn’t see Instagram as competition

Facebook is rolling out ads globally within its ephemeral Stories service, with Deliveroo, Pure Gym, TransferWise and KFC among the first brands to invest in the format. Facebook has been testing ads in Stories since April – which lets people upload pictures and videos that disappear within 24-hours. According to Facebook, some 300 million people tune into Facebook […]

Snapchat marries influencers and advertisers with ‘Storytellers’ functionality

Snapchat marries influencers and advertisers with ‘Storytellers’ functionality

Snapchat has further extended its monetisation strategy with the launch of ‘Snapchat Storytellers’; new functionality designed to increase the involvement of high-reach influencers with adverts in its Discover and Stories channels. The new tool aims to aid brands wishing to better utilise their presence on the medium by engaging with its most successful content creators, […]

Instagram launches its latest emoji slider feature

Instagram launches its latest emoji slider feature

Facebook-owned photo sharing platform Instagram has launched a new variation of its popular poll sticker for use in its Stories feature: the emoji slider. The new sticker lets people ask and answer questions with an animated emoji that is designed to give polls more emotional context and allow for more meaningful feedback. Polling has proved […]

Snapchat Starts Sharing Stats About Stories With Creators

Snapchat Starts Sharing Stats About Stories With Creators

Snapchat is starting to tell creators how well their stories are doing: Snap Inc. announced the launch of a new analytics feature on February 14, that will tell Snapchatters with sizable audiences how their stories have been performing, as well as who is looking at them. Some of the data shared includes weekly, monthly and year-to-date […]

Google evolves AMP with visually rich multimedia stories

Google evolves AMP with visually rich multimedia stories

 Google is advancing its Accelerated Mobile Pages to the next level with the release of an all new story format optimized to enable publishers to build and share content rich in visuals, video and animation. A far cry from the predominantly text-based content such as news and recipes associated with AMP in its earlier […]

BETC and Bouygues take you on the real Tour de France

BETC and Bouygues take you on the real Tour de France

Have you always wondered what the French people really are like? Are they all elegant, slim and chic? Do they eat croissants for breakfast every day? Are French kids the most well-behaved in the world, do young people only listen to electro and do they all still smoke? Now, for the first time, thanks to […]

Google may be introducing a Snapchat Discover-like feature

Google may be introducing a Snapchat Discover-like feature

Google is reportedly developing a feature, based on its AMP (accelerated mobile pages) service, that works in a similar way to Snapchat’s Discover section. Stamp, a portmanteau of ‘Stories’ and AMP, will see publishers create visually-oriented content through a series of ‘swipeable’ slides including text, photos and video – according to the Wall Street Journal. The […]

Instagram Introduces Disappearing Pics and Live Video

Instagram Introduces Disappearing Pics and Live Video

Instagram has added two new features, pushing it even closer to Snapchat by introducing disappearing photos and videos. It’s an add-on to Instagram Direct, the app’s direct messaging function. Users will have the option of sending photos and videos taken with the in-app camera which are deleted after two views. If the recipient replays the […]

Instagram will now let creators add URL links, tag friends and create Boomerangs in Stories

Instagram will now let creators add URL links, tag friends and create Boomerangs in Stories

Instagram is adding three new features to Stories in what they are calling the biggest update to Stories since its launch. Starting November 10, the company will let creators add URL links to their stories that viewers can navigate to without leaving Instagram, add the ability for users to be “@ mentioned” in someone’s story, and […]