UK Saves 51.4m Hours a Month Thanks to Apps

UK Saves 51.4m Hours a Month Thanks to Apps

Time-saving apps and online tools aimed at disrupting traditional ways of working and living are saving the average UK consumer 2.2 hours per month, according to new research from cloud computing firm Rackspace. The survey of 2,000+ UK consumers found that over two-thirds had little or no loyalty to traditional brands when given the option […]

Programmatic Advertising: Automated

Programmatic Advertising: Automated

Advertising as we know it in the world today is far evolved from the original marketing efforts used to inform consumers of products and services. As the digital age finds its footing, we’re constantly coming up with new and more intricate ways to reach out to specific markets, exhibit our prowess and prove ourselves to […]

Users Interact With Well-Based VR Ad Campaigns

Users Interact With Well-Based VR Ad Campaigns

After designing, launching and analyzing their first virtual reality (VR) campaign, users are more inclined to look straight ahead and to the right, says mobile marketing platform StartApp. Based on a heat map of user eye movements, StartApp found that users spend more than 50% of their time inside the ad on the front and […]

Mobile Payments via NFC & BLE Beacons to Increase by 59% in 2016

Mobile Payments via NFC & BLE Beacons to Increase by 59% in 2016

Mobile Payments using NFC & BLE Beacons lead the way for new marketing technologies. The possibilities of smart devices, mobile payments, wearable technology & NFC are beginning to take a grip in consumer trends and forecasts. The figures can’t be denied. “Payments made through NFC, will witness the highest year-over-year growth rate, increasing at over […]

36 per cent of Movie Marketing is Shared on Mobile

36 per cent of Movie Marketing is Shared on Mobile

36 per cent of video content from film-related websites is shared via mobile devices, with action films the most reliant on mobile sharing, with over half of their shares (54 per cent) occuring on mobile, either through social networks, messaging apps or elsewhere. The figures come from marketing tech firm RadiumOne, which also found that […]

Shoppers Researching, if not Buying, on Mobile

Shoppers Researching, if not Buying, on Mobile

European consumer research by Tradedoubler has revealed the extent of cross-device shopping behaviour driven by the use of mobile phones, despite almost half (49 per cent) of consumers claiming they rarely or never make a purchase on mobile. The Tradedoubler Digital Connections Study was conducted in March by Arlington Research and questioned 4,493 consumers aged […]

Myanmar Set to Become the World’s First Mobile-Only Market

Myanmar Set to Become the World’s First Mobile-Only Market

WPP Millward Brown, Myanmar (also known as Burma) and its former capital Yangon have released the BrandZ inaugural Spotlight on Myanmar study. The report uncovers critical business insights into the country, which is rated as the world’s fastest-growing economy, and looks at the evolving psyche behind Myanmar’s 51m consumers. The report concludes that the country […]

IAB: 10% of UK mobile users are blocking ads

IAB: 10% of UK mobile users are blocking ads

One-in-ten UK mobile users are blocking ads according to the IAB, which has launched a study that further advises advertisers on how best to communicate with consumers on such devices. The study, conducted by Differentology, also attempts to advise marketers on how they can produce ads that better resonate with mobile users in a report […]