Yeahmobi Partners with Forensiq to Bolster Ad Fraud Detection, Purify Web Traffic

Yeahmobi Partners with Forensiq to Bolster Ad Fraud Detection, Purify Web Traffic

Forensiq, a leader in ad fraud detection and prevention, announced its partnership with Yeahmobi, to help curb the effect of advertising fraud across its mobile ad platform. Yeahmobi is an intelligent mobile advertising platform helping organisations reach global growth. While Yeahmobi initially had the capabilities to detect invalid web traffic, it was in need of […]

Alibaba’s unknown browser app is dominating Google’s Chrome in emerging markets

Alibaba’s unknown browser app is dominating Google’s Chrome in emerging markets

UC Browser, a mobile browser owned by Chinese e-commerce giant Alibaba Group, has become more popular than Google’s Chrome in some of Asia’s fastest-growing markets, according to the Wall Street Journal. Citing data from web analytics firm StatCounter, the paper reported that millions of people in India, Indonesia and other emerging markets getting online for […]

Uber is testing subscriptions for its food delivery business

Uber is testing subscriptions for its food delivery business

Uber is reportedly weighing up the idea of a subscription model for its food delivery subsidiary, UberEats. In an interview with Business Insider, UberEats UK country manager Toussaint Wattinne confirmed that the company has already been testing subscriptions. “We are constantly testing,” he said. “We’ve actually run a few tests within specific cohorts in a […]

WaterAid adds a new way to communicate with its supporters via mobile wallets

WaterAid adds a new way to communicate with its supporters via mobile wallets

GOOD Agency have been tasked with refreshing WaterAid’s Just Water January abstinence event, leading the strategy, creative ideation and delivery of a sector – first digital wallet pass. Just Water, which runs throughout January, challenges participants to go a whole month drinking just water – no booze, coffee, tea and juice. It’s the toughest abstinence […]

Snapchat reportedly looking to publish content on third-party websites with ‘Stories Everywhere’

Snapchat reportedly looking to publish content on third-party websites with ‘Stories Everywhere’

Snapchat maker Snap Inc. is getting ready to take some of its content beyond its app: Snap is developing a new program dubbed Stories Everywhere that will allow third-party publishers to embed Snapchat content on their websites, according to a new Cheddar report. Snap didn’t immediately respond to a request for comment. The project is […]

WeChat accounts could double as state IDs in China

WeChat accounts could double as state IDs in China

Some WeChat users in China will soon be able to use the chat app as a state-issued ID card. Financial Times reports that those living in Guangdong’s capital city Guangzhou will be able to use facial recognition to link their identities to the app in the Nansha district this week. The feature will apparently roll […]

Air New Zealand uses Google Pixel to help with translation

Air New Zealand uses Google Pixel to help with translation

Air New Zealand is turning to technology to tackle the language barriers that often arise during travel. The airline is one of the first corporates globally to trial a customer service use case for Google’s wireless Bluetooth Pixel Buds headphones which enable live translation of 40 languages via Google’s Pixel handset. While the airline has […]