PushSpring and comScore Partner to Deliver Enhanced Mobile Audience Segments for Programmatic Buying

PushSpring and comScore Partner to Deliver Enhanced Mobile Audience Segments for Programmatic Buying

Pushspring announced a partnership with comScore to introduce mobile audience segments, based on comScore Mobile Metrix and PushSpring’s App Graph data, for use in programmatic ad buys. PushSpring says it provides advertisers and app publishers with mobile app audience data for more than 200 million unique device IDs in the US and Canada. The company […]

Google France and AKQA want you to embark on a 360° urban adventure with Curio-Cité

Google France and AKQA want you to embark on a 360° urban adventure with Curio-Cité

Google France has unveiled the first episode of Curio-Cité, a series of films, immersive 360° VR video masterclasses and live events allowing people to jump head first into the world of urban exploration (urbex) in Paris. In this first episode of #GoogleCuriocité (above), we follow David De Rueda, urban explorer and photographer, who shares the […]

Razorfish Hires Harvard Physicist Kevin Mercurio as COSMOS Data Scientist

Razorfish Hires Harvard Physicist Kevin Mercurio as COSMOS Data Scientist

Razorfish, a world leader in helping global brands drive customer obsessed business transformation, today announced it has hired Kevin Mercurio as director of data science for the COSMOSTM platform, a new position. Based in the agency’s New York office, Mercurio will report to Chief Intelligence Officer Samih Fadli. The hire follows the recent launch of […]

TubeMogul Wins Pernod Ricard Deal

TubeMogul Wins Pernod Ricard Deal

TubeMogul has been selected as the preferred programmatic platform partner for brand advertising in Australia by multinational distilled beverage manufacturer, Pernod Ricard. Pernod, which previously used Vizeum for all of their programmatic buys, will now use TubeMogul’s automated software platform to plan, buy, measure and optimise their Australian brand advertising and manage the entire process […]

Mastercard app lets online shoppers pay with a selfie

Mastercard app lets online shoppers pay with a selfie

Mastercard is about to start letting customers in the UK and Europe pay for goods online by using their face instead of a password. Having already been trialled in the US and Canada, the service, called Identity Check Mobile, asks for customers to pose for a photograph of their face to authenticate online purchases. Shoppers […]

Facebook Introducing Marketplace: Buy and Sell with Your Local Community

Facebook Introducing Marketplace: Buy and Sell with Your Local Community

By Mary Ku, Director of Product Management Facebook is where people connect, and in recent years more people have been using Facebook to connect in another way: buying and selling with each other. This activity started in Facebook Groups and has grown substantially. More than 450 million people visit buy and sell groups each month — […]

Location Tracking and the Trouble With ‘Opting In’

Location Tracking and the Trouble With ‘Opting In’

Anyone who’s opened a new app lately has seen a location- tracking pop-up that reads something like, “Allow app to access this device’s location?” Most people tap “Allow” on the assumption that it’s necessary for the app to do its thing—to hail a ride, find nearby restaurants or forecast the weather. And then they forget […]

New Foodie App Connects Home Cooks with Local Eaters

New Foodie App Connects Home Cooks with Local Eaters

New community based food delivery app, Trybe, has launched in London to help connect enthusiastic home cooks with their hungry neighbours. From Caribbean to Japanese, Trybe makes it possible for anyone to set up a restaurant in their own kitchen by creating a menu which changes daily. It’s the perfect way to try delicious authentic […]

Blis partners with Mobiclicks to bring its location advertising tech to Africa

Blis partners with Mobiclicks to bring its location advertising tech to Africa

Blis, a global pioneer in advanced location data technology, has formed a strategic partnership with leading African mobile marketing and media specialist, Mobiclicks. The partnership will enable Blis’ industry-leading, mobile location-based advertising products and solutions to be available in sub-Saharan media markets for the first time, helping Blis to service its growing roster of global […]