LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, and Snap Inc. have partnered to launch a new measurement solution called Offline Sales Impact (OSI). OSI will enable brands to measure the impact of their campaigns on offline sales, in a privacy-friendly manner, by matching Snapchat users with one of the UK’s largest […]
Deliveroo has revealed its next step to becoming the definitive food company, giving consumers the best selection, price and service. Having built its own extensive delivery network of 35,000 riders worldwide and 15,000 riders in the UK that bring amazing meals direct to customers’ doors, the platform will now also host restaurants who make deliveries […]
Snapchat has launched a new tool for advertisers called ‘reach and frequency’, letting them buy most of the platform’s ad formats programmatically, including its popular augmented reality (AR) lenses. The self-serve Ads Manager already included three formats — Snap Ads, Story Ads, Filters — to a programmatic, ROI-focused model. Under the new scheme, AR Lenses […]
Location intelligence solution startup, Geoblink, has announced the release of its latest product feature that segments the quantity of footfall traffic by time of day. The company launches this new footfall feature with an analysis of target audiences ahead of the forthcoming FIFA World Cup tournament across London (North of the River Thames – 77 […]
Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, unveils MarinOne, the next generation of its cross-channel advertising platform. This matters in a digital landscape where Google and Facebook command nearly 80% of internet time and over 75% of online ad dollars. Google, Facebook, and more recently Amazon, have become […]
Launching in June 2018, new app Date Out is a marketplace platform curating one-of-a-kind dating experiences and unique gift ideas for couples. Inspired by their own personal experiences, as well as those of their friends and colleagues, co-founders Esther Khong and Ang Wei Yi, both busy finance professionals, conceived Date Out with working adults in […]
To promote Broadway musical Aladdin, Disney has partnered with OmniVirt to launch a 360 degree video advertising campaign. As part of the campaign, viewers can watch the show’s premiere musical number ‘a friend like me’ in a 360 degree format. Digital overlays of text are placed around the video sphere which share interesting facts behind the show. For […]
Customer data management firm Tealium has updated its user experience and product User Interface (UI) for its Universal Data Hub (UDH). The UI will enable data, analytics, and marketing professionals to easily access Tealium’s four industry-leading products supporting web, server, mobile, in-store, call centre, and other data sources, empowering organisations with the most comprehensive, secure and […]
Mobile-first data exchange Adsquare has announced the addition of real-time contextual data to its offering, enabling advertisers to target on the basis of apps used, as well as providing a more secure, brand-safe environment for mobile campaigns. The addition of contextual data is aimed at giving advertisers and brands a unique opportunity for more specific and effective […]
Alexa helps you look your best with Echo Look, a first-of-its-kind Echo device with a hands-free depth-sensing camera, built-in LED lighting, and computer vision-based background blur to make your outfits pop. Simply say, “Alexa, take a photo” or “Alexa, take a video” to get a share-worthy shot of your look, no smartphone camera or […]